The Churn Blog
Practical strategies, metrics deep-dives, and hard-won lessons on reducing SaaS churn. No fluff, just stuff that works.
Buyer's guides: compare the top retention tools
34 alternatives roundups, head-to-heads, and pricing breakdowns. Updated for 2026.
Best Baremetrics Alternatives in 2026 (Tested)
Baremetrics is solid SaaS metrics software but starts at $129/month and has slow data refresh. Here are 6 alternatives ranked by who they actually fit best.
Best Totango Alternatives in 2026 (With Real Pricing)
Totango has the best free tier in CS software, but the paid tiers fall behind Vitally and ChurnZero. Here are 7 alternatives, ranked by who they actually fit.
Best Vitally Alternatives in 2026 (Honest Breakdown)
Vitally is the modern CS platform default for mid-market SaaS, but it's not always the right fit. Here are 7 alternatives ranked by who they actually work for.
Best Gainsight Alternatives in 2026 (Honest Comparison)
Gainsight is the enterprise CS standard. It also costs $50K-$250K a year and takes 6 months to implement. Here are 7 alternatives that fit teams Gainsight overshoots.
Best ChurnZero Alternatives in 2026 (Tested & Ranked)
ChurnZero starts at $849/month and most teams under 500 customers find it overkill. Here are 8 alternatives I actually recommend, ranked by who they fit best.
What Is a Customer Health Score? (And How to Build One That Works)
A customer health score is a numeric prediction of whether an account will renew, expand, or churn. Best-in-class scores flag at-risk accounts 30-60 days early. Here is how to build one that actually works.
What Is an Aha Moment in SaaS?
The aha moment is when a new user first experiences your product's core value. It's the single most important moment in SaaS retention because users who reach it retain 2-3x better than those who don't. Here's how to define and measure yours.
What Is a Good NRR for SaaS? (2026 Benchmarks by Stage)
Net revenue retention (NRR) is the single best one-number summary of SaaS business quality. Best-in-class is above 130%. Median is around 105%. Anything under 100% means you are losing more than you are growing.
What Is a Churn Cohort? (Plus How to Use One)
A churn cohort is a group of customers tracked over time based on when they signed up. It is the most useful unit of analysis for retention work. Here is what they are, why they beat blended averages, and how to build one.
What Is Involuntary Churn? (Definition, Causes, and How to Fix It)
Involuntary churn is when a paying customer is removed by the system, not by their own choice. Failed cards, expired payment methods, bank holds. It is 20-40% of total SaaS churn and the cheapest to fix.
Churn Rate vs Attrition Rate: What's the Difference?
Churn rate and attrition rate sound interchangeable but they're not always the same thing. Here's how each is defined, when the terms diverge, and which one to use in different contexts.
What Is Voluntary Churn? (Definition, Causes, and Fixes)
Voluntary churn is when a customer actively chooses to cancel. It is the churn that signals a real product, value, or pricing problem, and it is harder to fix than involuntary churn. Here is what causes it and the levers that actually move it.
Tools to put these strategies into practice
The retention tools I recommend most often.
ChurnHalt
Analytics & Insights
You're finding out about churn after it happens. ChurnHalt analyses your Stripe history, finds the patterns behind cancelled subscriptions, and flags who you should focus on.
Retention Email Snapshot
resurrectionRetention & Loyalty
A 15-minute diagnostic call that surfaces exactly where your lifecycle emails are losing users. $249 value - ChurnTools users pay $149 with code CHURNTOOLS40.
UniqueSide
activationRetention & Loyalty
Rapid prototyping platform that helps teams ship retention experiments in days instead of months.
Intercom
activationCommunication
Customer messaging platform that drives growth through better customer relationships
ChurnZero
engagementCustomer Success
Real-time customer success platform designed to help subscription businesses fight churn
Gainsight
engagementCustomer Success
Customer success platform that helps drive product adoption and reduce churn
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