A curated list of the 20 churn and retention resources I actually read, grouped by what each one is good for, with honest notes on who each is for and which to skip.

Jun 20, 2026 Read more →

Metrics 5 min read

How to Calculate Customer Lifetime Value

There are three ways to calculate LTV, and they produce meaningfully different numbers. The simple formula works for a rough answer. The cohort formula works for accuracy. The predictive formula works for planning. Here is when to use each.

Jun 19, 2026 Read more →

Comparison 9 min read

Best Dunning Tools (Stripe vs Churnkey vs Butter, 2026)

AI dunning tools recover 30-50% more failed payments than fixed retry schedules. Here is an honest comparison of the leading platforms (Stripe Smart Retries, Churnkey, Butter Payments) with pricing, fit, and which one to pick for your stack.

Jun 18, 2026 Read more →

Strategy 7 min read

How to Reduce Trial Expiry Abandonment

Most SaaS teams convert 2-3% of trials to paid. The best convert 4-8%. The gap is rarely about pricing. It is about what happens in the last 3 days of the trial, and the email sequence after expiry.

Jun 17, 2026 Read more →

Metrics 4 min read

What Is Customer Lifetime Value (LTV)?

Customer lifetime value is the total revenue a customer generates before they churn. It is the single most important number in SaaS unit economics because everything from acquisition budget to product investment scales from it.

Jun 16, 2026 Read more →

Retention 6 min read

How to Write a Cancellation Save Offer That Works

A good save offer matches the cancellation reason. A bad one is the same 20% discount for everyone. Here is how to write save offers that actually save customers, by reason, with examples you can steal.

Jun 15, 2026 Read more →

Strategy 5 min read

How to Run a Customer Feedback Loop

A customer feedback loop is a system for capturing what customers say, acting on it, and telling them what changed. Most SaaS teams do the first step. Almost none do the third. Here is the framework that actually works.

Jun 14, 2026 Read more →

Strategy 5 min read

What Is a Sticky Feature?

A sticky feature is one that, once a user adopts it, dramatically reduces their churn risk. Identifying yours and driving adoption to it is one of the highest-leverage retention plays in SaaS.

Jun 13, 2026 Read more →

Strategy 8 min read

How to Use AI to Analyze Churn Feedback (The Prompt I Use)

I used to spend hours reading reviews, exit surveys, and support threads to figure out why customers churned. Now AI does the first-pass pattern recognition in minutes. Here is the exact prompt I paste, plus the part the AI still cannot do for you.

Jun 12, 2026 Read more →

Metrics 5 min read

NPS vs CSAT vs CES: Which One to Use?

NPS, CSAT, and CES measure different things and answer different questions. Using the wrong one gives you meaningless data. Here is when to use each, how they complement each other, and the mistakes teams make picking between them.

Jun 11, 2026 Read more →

Metrics 4 min read

MRR Churn vs ARR Churn: What's the Difference?

MRR churn and ARR churn measure the same thing on different time scales. The math is simple but the implications for forecasting, cohort analysis, and board reporting are very different. Here is when to use each.

Jun 10, 2026 Read more →

Metrics 4 min read

What Is CES (Customer Effort Score)?

CES measures how easy it was for a customer to accomplish something specific. Research shows it predicts loyalty and churn better than either NPS or CSAT. Here is what it measures, how to calculate it, and why it is underused.

Jun 9, 2026 Read more →

⭐ Featured

Tools to put these strategies into practice

The retention tools I recommend most often.

All tools →

ChurnHalt

Analytics & Insights

You're finding out about churn after it happens. ChurnHalt analyses your Stripe history, finds the patterns behind cancelled subscriptions, and flags who you should focus on.

Retention Email Snapshot

resurrection

Retention & Loyalty

A 15-minute diagnostic call that surfaces exactly where your lifecycle emails are losing users. $249 value - ChurnTools users pay $149 with code CHURNTOOLS40.