One churn fix in your inbox,
a few times a week.
Short emails with one specific thing you can do to keep more customers. No filler, no 2,000-word think pieces. Read each one in about two minutes and go ship it.
Free. No spam. Unsubscribe in one click.
You're in.
Check your inbox to confirm, and your first fix is on the way.
Written by Mark Ashworth, founder of ChurnTools. No ghostwriters, no paid placements.
What you actually get
One idea, not a reading list
Every issue is a single fix: a dunning tweak, a save-flow offer, an onboarding step. You leave with something to do, not seventeen tabs to open later.
Real numbers, not vibes
When I say a change moves retention, I show the math or the teardown behind it. If something is a guess, I tell you it's a guess.
Built for people who ship
Written for SaaS founders, product and growth folks, and CS leads who own a retention number and want it to go up this quarter.
Two minutes, then done
No 30-minute reads. Each email respects your time. Skim it on your phone, save the one line that matters, get on with your day.
The kind of thing you'll read
A few recent angles, so you know the flavour before you hand over your email.
- → Why "3% monthly churn" quietly costs you 30% of revenue a year, and the one number to watch instead.
- → The save-flow offer that beats a discount almost every time (and why discounts train people to cancel).
- → A dunning setup that recovers failed payments without you writing a single email.
- → The onboarding step most SaaS skips, and the activation lift teams see when they add it.
- → How to tell a health score that predicts churn from one that just looks busy.
Bring a few friends, get the template pack
Refer three people who subscribe and I'll send you the ChurnTools template pack: the save-flow scripts, dunning emails, and health-score sheet I actually use. You get your invite link the moment you confirm.
Questions
Is it free?
Yes, completely. Subscribe and you start getting issues right away.
How often will you email me?
A few times a week, one idea each. No daily digest, no filler.
What is it about?
Reducing churn and improving retention: dunning, onboarding, save flows, health scores, pricing, and the metrics behind them.
Who writes it?
I do. Mark Ashworth, founder of ChurnTools. No ghostwriters and no paid placements.
Can I unsubscribe?
Any time, in one click. Every email has an unsubscribe link at the bottom.
Not sure churn is your problem yet? Take the 2-minute Churn Health Check first, then subscribe if the score stings.