Free diagnostic | 3 minutes

Where is your SaaS actually losing customers?

Most founders know their churn rate. Few know why it is what it is.

10 questions. A score out of 100. Your top 2 churn blind spots, named and explained.

Six churn risk categories, one score

Each question maps to a specific failure mode. Your score tells you which ones are costing you customers right now.

Activation Gap

Users sign up but never reach the moment where they get it.

Value Delivery Failure

Users activate but stop seeing results over time.

Habit Formation Weakness

Your product works, but nobody builds it into their routine.

Switching Cost Absence

Nothing locks users in. Leaving is as easy as signing up was.

Wrong-User Acquisition

You are attracting people your product was never built for.

Resurrection Neglect

Churned users disappear forever. No system to bring them back.