Where is your SaaS actually losing customers?
Most founders know their churn rate. Few know why it is what it is.
10 questions. A score out of 100. Your top 2 churn blind spots, named and explained.
Six churn risk categories, one score
Each question maps to a specific failure mode. Your score tells you which ones are costing you customers right now.
Activation Gap
Users sign up but never reach the moment where they get it.
Value Delivery Failure
Users activate but stop seeing results over time.
Habit Formation Weakness
Your product works, but nobody builds it into their routine.
Switching Cost Absence
Nothing locks users in. Leaving is as easy as signing up was.
Wrong-User Acquisition
You are attracting people your product was never built for.
Resurrection Neglect
Churned users disappear forever. No system to bring them back.
Retention Diagnostic
Knowing the number is not the same as knowing the cause
A calculator tells you how much is leaving. It cannot tell you which part is failed payments, which part is people who never activated, and which of the two is cheaper to fix. I work that out on your actual data and send back three fixes ranked by what each one is worth, within 10 working days.
- ✓ Voluntary and involuntary churn, split and costed
- ✓ What the leavers did in their first month
- ✓ Three fixes, ranked by dollars recovered
- ✓ Fixed price, written, no call required