Free diagnostic
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3 minutes
Where is your SaaS actually losing customers?
Most founders know their churn rate. Few know why it is what it is.
10 questions. A score out of 100. Your top 2 churn blind spots, named and explained.
Six churn risk categories, one score
Each question maps to a specific failure mode. Your score tells you which ones are costing you customers right now.
Activation Gap
Users sign up but never reach the moment where they get it.
Value Delivery Failure
Users activate but stop seeing results over time.
Habit Formation Weakness
Your product works, but nobody builds it into their routine.
Switching Cost Absence
Nothing locks users in. Leaving is as easy as signing up was.
Wrong-User Acquisition
You are attracting people your product was never built for.
Resurrection Neglect
Churned users disappear forever. No system to bring them back.