Retention Diagnostic
Find out why they actually leave, then fix the three things that matter.
You send me your product, your numbers and access to whatever you can share. I send back a written diagnosis of what is driving your churn, ranked by what it costs you, with the fixes worth shipping first and the ones worth ignoring.
$2,500, fixed. Back within 10 working days.
I run this part time, so I take one diagnostic a week. That is a real constraint, not a scarcity trick. If the week is full I will tell you when the next slot is instead of taking your money and queueing you.
The number you are actually arguing about
Take a business at $2M ARR losing 4% of its customers a month. Average customer life is 25 months, so the book on your hands is worth about $4.2M over its life.
Get that to 3% and average life goes to 33 months. The same book is worth $5.6M.
One percentage point is a $1.4M swing, and it is the difference between a growth rate that works and one that quietly eats your acquisition budget. Against that number this fee is a rounding error. That is the whole pitch. If your churn is already low, do not buy this.
What lands in your inbox
- 1. Where the money leaks. Your churn split into voluntary and involuntary, by cohort and by plan, with a dollar figure on each. Most teams find out here that a quarter of the problem is failed payments and nobody owned it.
- 2. The actual reason, not the stated one. Cancellation reasons are the least reliable data you own. I work backwards from behaviour instead: what the people who left did in weeks one to four, and how it differed from the ones who stayed.
- 3. Three fixes, ranked by dollars. Not thirty. Each one with the expected recovery, the effort to ship it, and what to measure so you know in a month whether it worked.
- 4. What to ignore. The list of retention advice that does not apply to you is usually longer than the list that does, and nobody ever writes it down.
Written, so you can forward it to the person who has to build it. A call if you want one, but it is not required and it is not where the value is.
Why me
Everything I would tell you privately is already published on this site, which is an unusual position for someone selling advice. The retention experiments are written up with the implementation steps and the mistakes that break them. The tool rankings explain their own methodology. Read them, decide whether I know what I am talking about, and then pay me only if the answer is that you would rather not do it yourself.
No client case studies yet, and I am not going to fake some.
So the first 2 are $1,250 instead of $2,500, on one condition: if the work goes well, you let me write up what we found and what happened, with your name on it. If it goes badly you keep the discount and I keep quiet. After those 2 the price goes to $2,500 and stays there.
What this replaces
The usual answer to a churn problem is to hire someone who owns retention. That is six figures a year, three months of searching, and they still spend their first quarter working out what you are about to find out in 10 days. The other usual answer is buying software, which automates whichever cause you guessed at.
This is neither. It is the diagnosis you would want in hand before doing either of them.
Do not buy this if
- × You are pre-revenue. You do not have churn yet, you have a product problem.
- × You want a deck for the board. I write things meant to be built, not presented.
- × Nobody on your side has time to ship anything for the next quarter. The diagnosis will be correct and useless.
- × You want someone to confirm a decision you have already made. I will probably not.
Tell me what is going on
No calendar link, no discovery call, no sequence. A few questions so I can tell you whether this is worth your money, and roughly what it would cost.