How Much Is Churn Really Costing You?
Enter two numbers. See how churn compounds against your revenue over 12 months — and what even a small improvement is worth.
Your total monthly recurring revenue
Percentage of customers you lose each month
Quick benchmarks
Why This Matters
Churn Compounds
5% monthly churn means losing 46% of revenue in a year — not 60%. But it's still devastating.
Small Fixes Compound Too
Reducing churn by just 1% can save tens of thousands per year. The math is in your favor.
Know Your Number
Most teams haven't done the math. Seeing the 12-month projection changes how you prioritize.
The Churn Revenue Gap
Starting from $50,000/mo with 5% monthly churn
Revenue at Month 12
$27,000
-46% from today
Total Revenue Lost to Churn
$156,000
over 12 months
Saved With 1% Improvement
$38,000
additional revenue kept
12-Month Revenue Projection
Monthly recurring revenue under different churn scenarios
Month-by-Month Breakdown
How your MRR evolves under each scenario
| Month | Current | -1% churn | -2% churn | Difference |
|---|
The Compounding Problem
Insight text here
Share Your Results
Show your team why retention matters.
How healthy is your retention, really?
Take our 2-minute Churn Risk Assessment to identify exactly where you're losing customers — and what to fix first.
Take the Churn Risk QuizReady to Close the Gap?
Explore proven tools and experiments that help SaaS teams reduce churn and keep more revenue.
Retention Diagnostic
Knowing the number is not the same as knowing the cause
A calculator tells you how much is leaving. It cannot tell you which part is failed payments, which part is people who never activated, and which of the two is cheaper to fix. I work that out on your actual data and send back three fixes ranked by what each one is worth, within 10 working days.
- ✓ Voluntary and involuntary churn, split and costed
- ✓ What the leavers did in their first month
- ✓ Three fixes, ranked by dollars recovered
- ✓ Fixed price, written, no call required