How Much Is Churn Really Costing You?
Enter two numbers. See how churn compounds against your revenue over 12 months — and what even a small improvement is worth.
Your total monthly recurring revenue
Percentage of customers you lose each month
Quick benchmarks
Why This Matters
Churn Compounds
5% monthly churn means losing 46% of revenue in a year — not 60%. But it's still devastating.
Small Fixes Compound Too
Reducing churn by just 1% can save tens of thousands per year. The math is in your favor.
Know Your Number
Most teams haven't done the math. Seeing the 12-month projection changes how you prioritize.
The Churn Revenue Gap
Starting from $50,000/mo with 5% monthly churn
Revenue at Month 12
$27,000
-46% from today
Total Revenue Lost to Churn
$156,000
over 12 months
Saved With 1% Improvement
$38,000
additional revenue kept
12-Month Revenue Projection
Monthly recurring revenue under different churn scenarios
Month-by-Month Breakdown
How your MRR evolves under each scenario
| Month | Current | -1% churn | -2% churn | Difference |
|---|
The Compounding Problem
Insight text here
Share Your Results
Show your team why retention matters.
How healthy is your retention, really?
Take our 2-minute Churn Risk Assessment to identify exactly where you're losing customers — and what to fix first.
Take the Churn Risk QuizReady to Close the Gap?
Explore proven tools and experiments that help SaaS teams reduce churn and keep more revenue.