How Much Is Churn Really Costing You?
Enter two numbers. See how churn compounds against your revenue over 12 months — and what even a small improvement is worth.
Your total monthly recurring revenue
Percentage of customers you lose each month
Quick benchmarks
Why This Matters
Churn Compounds
5% monthly churn means losing 46% of revenue in a year — not 60%. But it's still devastating.
Small Fixes Compound Too
Reducing churn by just 1% can save tens of thousands per year. The math is in your favor.
Know Your Number
Most teams haven't done the math. Seeing the 12-month projection changes how you prioritize.
The Churn Revenue Gap
Starting from $50,000/mo with 5% monthly churn
Revenue at Month 12
$27,000
-46% from today
Total Revenue Lost to Churn
$156,000
over 12 months
Saved With 1% Improvement
$38,000
additional revenue kept
12-Month Revenue Projection
Monthly recurring revenue under different churn scenarios
Month-by-Month Breakdown
How your MRR evolves under each scenario
| Month | Current | -1% churn | -2% churn | Difference |
|---|
The Compounding Problem
Insight text here
Share Your Results
Show your team why retention matters.
How healthy is your retention, really?
Take our 2-minute Churn Risk Assessment to identify exactly where you're losing customers — and what to fix first.
Take the Churn Risk QuizReady to Close the Gap?
Explore proven tools and experiments that help SaaS teams reduce churn and keep more revenue.
The Churn Report
Know your number is defensible before someone asks
Every month: where your churn ranks against companies like yours, what moved, a verdict on the experiment you ran last month, and the one experiment to run next. Written so you can paste the retention section straight into your board update.
- ✓ Your percentile, tracked month over month
- ✓ Cohort chart and dunning gap
- ✓ Did last month's experiment work, yes or no
- ✓ One recommendation, not fifty