Is my churn rate good?

A churn rate is only good relative to your segment. Median monthly logo churn is about 3.9% for B2B SaaS, 6.7% for B2C SaaS, and under 1.5% for enterprise SaaS with annual contracts. The Retention Rank tool scores your number against peers of the same type and size and tells you what percentile you land in.

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Is your churn rate good?

A number means nothing on its own. Enter your churn and see exactly where you rank against peers your size, in seconds.

Your customer churn rate

Company size

Business type

Monthly recurring revenue (optional, unlocks $ impact)

We never show your raw number to anyone. Only your rank.

Not sure of your churn rate? Calculate it first, then come back.