The Churn Blog

Practical strategies, metrics deep-dives, and hard-won lessons on reducing SaaS churn. No fluff, just stuff that works.

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MRR Churn vs ARR Churn: What's the Difference? (2026)

MRR churn and ARR churn measure the same leak on different clocks. The trap is comparing a monthly number to an annual one. A 3% monthly churn rate is a 30% annual churn rate. Here is how to read both correctly.

Jun 27, 2026 Read more →

Metrics 4 min read

MRR Churn vs ARR Churn: What's the Difference?

MRR churn and ARR churn measure the same thing on different time scales. The math is simple but the implications for forecasting, cohort analysis, and board reporting are very different. Here is when to use each.

Jun 10, 2026 Read more →

Metrics 5 min read

What Is a Good First-Month Retention Rate?

First-month retention is the percentage of new signups still active after 30 days. It is the single best leading indicator of long-term retention. Here are the real benchmarks by segment and what to do if you fall below them.

Jun 7, 2026 Read more →

Metrics 7 min read

What Is a Good NRR for SaaS? (2026 Benchmarks by Stage)

Net revenue retention (NRR) is the single best one-number summary of SaaS business quality. Best-in-class is above 130%. Median is around 105%. Anything under 100% means you are losing more than you are growing.

Jun 2, 2026 Read more →

Metrics 5 min read

What Is a Churn Cohort? (Plus How to Use One)

A churn cohort is a group of customers tracked over time based on when they signed up. It is the most useful unit of analysis for retention work. Here is what they are, why they beat blended averages, and how to build one.

Jun 2, 2026 Read more →

Metrics 4 min read

Churn Rate vs Attrition Rate: What's the Difference?

Churn rate and attrition rate sound interchangeable but they're not always the same thing. Here's how each is defined, when the terms diverge, and which one to use in different contexts.

May 31, 2026 Read more →

Metrics 8 min read

Subscription Box Churn Rate: Real 2026 Benchmarks

What is a good subscription box churn rate? Real benchmarks by category (curated, replenishment, food, beauty, wine), why the averages mislead, and what best-in-class operators actually hit.

Apr 28, 2026 Read more →

Metrics 8 min read

How to Calculate Churn Rate (4 Methods)

There are four valid ways to calculate churn rate, and they give different answers for the same data. Here is how each one works, when to use it, and which one will actually help you make better decisions.

Apr 21, 2026 Read more →

Metrics 7 min read

What Is the Average SaaS Churn Rate? (2026)

The "average SaaS churn rate" you keep seeing online (5%) is misleading. Here are the real averages broken down by segment, pricing model, and business stage, with the methodology that backs each number.

Apr 20, 2026 Read more →

Metrics 7 min read

Is My SaaS Churn Rate Too High?

Most "good churn rate" answers are wrong because they ignore your business model, segment, and lifecycle stage. Here is the actual framework, with specific benchmarks for every situation.

Apr 16, 2026 Read more →

Metrics 7 min read

Net Revenue Retention: The Metric You Need

Net revenue retention (NRR) is the single best indicator of SaaS business health. If your NRR is above 100%, you grow even without new customers. Here is how to calculate it, what good looks like, and how to improve yours.

Apr 1, 2026 Read more →

Metrics 8 min read

How to Build a Churn Dashboard

A churn dashboard is only useful if it answers the right questions. Most dashboards are just vanity metrics in a grid. Here is what to actually include, how to structure it, and the common mistakes that make dashboards useless.

Mar 27, 2026 Read more →

⭐ Featured

Tools to put these strategies into practice

The retention tools I recommend most often.

All tools →

ChurnHalt

Analytics & Insights

You're finding out about churn after it happens. ChurnHalt analyses your Stripe history, finds the patterns behind cancelled subscriptions, and flags who you should focus on.

Retention Email Snapshot

resurrection

Retention & Loyalty

A 15-minute diagnostic call that surfaces exactly where your lifecycle emails are losing users. $249 value - ChurnTools users pay $149 with code CHURNTOOLS40.