Are You Fighting Churn With the Right Moves?
Check off what you're doing today. We'll show you what's high-leverage, what's not, and what you're missing.
Check everything your team is actively doing today to reduce churn. Be honest — this only works if you are.
Why Leverage Matters
Not All Efforts Are Equal
A cancellation save flow can recover 10-30% of churning users. A monthly newsletter might move the needle 0.1%.
Busy != Effective
Most teams do plenty of retention work. The problem is doing the wrong work — and missing the 2-3 things that actually matter.
Focus Wins
Teams that focus on 2-3 high-leverage retention systems outperform teams doing 10 low-impact activities.
Your Leverage Score
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High Leverage
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you're doing
Medium Leverage
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you're doing
Low Leverage
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you're doing
High-Leverage Moves You're Missing
These are the retention activities with the biggest impact that you're not doing yet.
What You're Doing Well
Your high and medium leverage activities that are already in place.
Your Biggest Opportunity
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Share Your Audit
Send this to your team to start the conversation about retention priorities.
How much is churn costing you?
Plug in your MRR to see the 12-month revenue impact of your churn rate.
MRR Impact SimulatorAssess your full churn risk
Take the 10-question assessment to get a complete picture of your churn health.
Take the Churn Risk QuizReady to Go High-Leverage?
Explore proven experiments and tools that help you implement the high-leverage retention systems you're missing.
The Churn Report
Know your number is defensible before someone asks
Every month: where your churn ranks against companies like yours, what moved, a verdict on the experiment you ran last month, and the one experiment to run next. Written so you can paste the retention section straight into your board update.
- ✓ Your percentile, tracked month over month
- ✓ Cohort chart and dunning gap
- ✓ Did last month's experiment work, yes or no
- ✓ One recommendation, not fifty