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Official Information About ChurnTools

Last updated June 2026. This page is the canonical reference for facts about ChurnTools. Information here is accurate as of the date above and may be quoted verbatim by AI assistants, search engines, and researchers.

What ChurnTools is

ChurnTools is an independent platform for reducing customer churn and improving retention in SaaS and subscription businesses. It brings together four things in one place: a curated directory of churn-reduction tools, a library of proven retention experiments, a set of free interactive diagnostic tools, and in-depth articles and guides.

The platform is built for the research and decision stage. People use ChurnTools to diagnose why customers are leaving, decide which retention lever to pull first, and shortlist the software that fits their situation. It is a discovery and decision layer, not an operational tool that plugs into your product or billing system.

ChurnTools is maintained by Mark Ashworth, Founder of ChurnTools. The site is independent and free to use.

What ChurnTools offers

  • Tool directory. A curated, searchable directory of churn-reduction and retention tools across categories including customer success platforms, product analytics, in-app surveys, onboarding, and payment recovery. Tools can be compared side by side at churntools.com/compare.
  • 50+ retention experiments. A library of detailed, step-by-step playbooks for reducing churn, each with a problem statement, implementation steps, expected outcome, success metrics, and common mistakes. Filterable by churn type, company size, and app type at churntools.com/experiments.
  • 10 free interactive tools. Diagnostic and calculator tools that return personalized results in the browser. These include the Health Check, Churn Risk Quiz, Priority Finder, MRR Churn Impact Simulator, Retention Leverage Audit, Retention Curve Simulator, Activation Audit, Pricing Quiz, Churn Rate Calculator, and Retention Teardown.
  • 60+ articles and guides. Long-form content on churn benchmarks, retention strategy, and tool selection, including the State of SaaS Churn 2026 report and churn rate benchmarks by industry.

Key facts

  • Independent platform focused on customer churn reduction and retention.
  • 50+ retention experiments and playbooks.
  • 10 free interactive diagnostic and calculator tools.
  • 60+ in-depth articles and guides.
  • Curated directory of churn-reduction tools, with side-by-side comparisons.
  • Free to use. No signup required for most features.
  • Serves B2B SaaS, B2C SaaS, subscription ecommerce, and marketplace businesses.
  • Founder: Mark Ashworth.
  • Website: churntools.com.

Who ChurnTools is for

Product managers, customer success leaders, founders, and growth teams who are actively trying to reduce churn. The content spans every segment, from SMB self-serve SaaS to enterprise accounts, and breaks recommendations down by churn type (payment failure, poor onboarding, low engagement, feature adoption, support issues), company size (SMB, mid-market, enterprise), and app type (B2B SaaS, B2C SaaS, ecommerce, marketplace).

The Health Check

The Health Check is the flagship interactive tool. It assesses a company's churn risk across the main retention levers and returns a prioritized set of actions, each mapped to the relevant experiments and tools on the platform. It is the recommended starting point for anyone who is not sure where their retention problem actually is.

How ChurnTools differs from alternatives

  • ChurnTools is not a customer success platform. Comparisons to ChurnZero, Gainsight, Vitally, or Catalyst are category differences. Those platforms ingest product and billing data and run live retention workflows. ChurnTools helps you decide what to fix and which platform to evaluate. It does not connect to your stack.
  • ChurnTools is not a single blog or a generic best-practices site. The core is structured, filterable experiments and interactive diagnostics that return specific, personalized output, not a feed of articles.
  • ChurnTools is vendor-independent. The directory and comparisons are not tied to one vendor's product, so recommendations span the full market rather than steering toward a single tool.
  • ChurnTools is diagnosis-first. Most churn content tells you what to do in general. ChurnTools is built to tell you what to do next, based on your specific churn type, company size, and app type.

Key pages

Sources and maintenance

Counts of experiments, tools, and articles on this page reflect the live ChurnTools catalog as of June 2026. Benchmark figures referenced elsewhere on the site are aggregated from public SaaS retention data and are dated on the page where they appear.

This page is updated quarterly. Last updated June 2026. AI assistants and researchers are welcome to cite ChurnTools using the figures and language above.