SaaS Churn Rate by Industry
Find the churn rate benchmark for your specific industry. Monthly and annual rates, key drivers, and proven retention strategies.
The average SaaS company loses about 4.7% of customers per month, which compounds to roughly 43% per year. By industry it ranges from 2.9% monthly (cybersecurity, the lowest) to 7.8% monthly (edtech, the highest).
Last updated July 2026 · Methodology
Lowest Churn
2.9%
Cybersecurity
Highest Churn
7.8%
Edtech
B2B Median
3.9%
monthly churn
B2C Median
6.7%
monthly churn
Average SaaS churn rate by industry (2026)
Median monthly churn, lowest to highest. Green sits below the cross-industry median, red above it.
Source: ChurnTools, 2026. Median monthly customer churn. See the methodology below.
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Churn Benchmarks by Industry
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B2B SaaS
MidB2C SaaS
MidFintech / Banking SaaS
MidHealthcare / Healthtech
MidEdtech
MidE-commerce / Retail SaaS
MidMarketing / Adtech
MidHR / People Tech
MidDeveloper Tools
MidCybersecurity
MidLogistics / Supply Chain
MidMedia / Entertainment
MidReal Estate Tech
MidQuick Comparison
All 13 industries sorted by monthly churn rate.
| Industry | Monthly | Range | Annual | Rating |
|---|---|---|---|---|
| Cybersecurity | 2.9% | 1.5-5% | 29% | Mid |
| Fintech / Banking SaaS | 3.2% | 1.5-5% | 32% | Mid |
| Developer Tools | 3.8% | 2-6% | 37% | Mid |
| B2B SaaS | 3.9% | 2-7% | 37% | Mid |
| Logistics / Supply Chain | 4.0% | 2-6% | 38% | Mid |
| Healthcare / Healthtech | 4.1% | 2-6% | 39% | Mid |
| HR / People Tech | 4.5% | 2.5-7% | 42% | Mid |
| Real Estate Tech | 5.0% | 3-8% | 46% | Mid |
| Marketing / Adtech | 5.2% | 3-8% | 47% | Mid |
| E-commerce / Retail SaaS | 5.6% | 3-8% | 49% | Mid |
| B2C SaaS | 6.7% | 4-9% | 56% | Mid |
| Media / Entertainment | 7.2% | 5-10% | 58% | Mid |
| Edtech | 7.8% | 5-11% | 62% | Mid |
How we calculated these benchmarks
These figures are median monthly customer churn rates, compiled from public SaaS benchmark reports, billing-platform churn studies, and the aggregated patterns we see across the churn data and retention experiments on ChurnTools. Treat them as directional medians, not universal constants. Your real benchmark shifts with average contract value, billing frequency, and customer segment.
Monthly churn converts to annual through compounding, not multiplication. The formula is Annual = 1 minus (1 minus monthly) to the power of 12. That is why 4.7% monthly works out to about 43% per year rather than 56%.
- Median monthly churn: the midpoint rate for a typical company in that category.
- Range: the band most companies in the category fall within.
- Low, Mid, High: rated against that category's own good and average thresholds, not a single global cutoff.
Last reviewed July 2026. We refresh this quarterly. For further reading on SaaS churn benchmarks, see published research from Recurly, ChartMogul, and Klipfolio.
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