Which industry has the lowest SaaS churn rate?

Cybersecurity SaaS has the lowest median monthly churn at 2.9%. This is driven by extreme risk aversion, compliance mandates (SOC 2, ISO 27001, GDPR), and the catastrophic consequences of security gaps during vendor transitions. Multi-year contracts with auto-renewal are also standard in the space.

Which industry has the highest SaaS churn rate?

Edtech has the highest median monthly churn at 7.8%, followed by media/entertainment at 7.2%. Edtech churn is driven by seasonality, goal completion (learners finish a course and cancel), motivation decay, and high price sensitivity. The 'January effect' — signups surge in January and churn spikes by March — is a defining pattern.

What is the average SaaS churn rate across all industries?

The overall SaaS median monthly churn rate is approximately 4.7%, which translates to roughly 43% annually. However, this varies dramatically by industry — from 2.9% monthly for cybersecurity to 7.8% for edtech. B2B SaaS averages 3.9% monthly while B2C SaaS averages 6.7% monthly.

Industry	Monthly	Range	Annual	Rating
Cybersecurity	2.9%	1.5-5%	29%	Mid
Fintech / Banking SaaS	3.2%	1.5-5%	32%	Mid
Developer Tools	3.8%	2-6%	37%	Mid
B2B SaaS	3.9%	2-7%	37%	Mid
Logistics / Supply Chain	4.0%	2-6%	38%	Mid
Healthcare / Healthtech	4.1%	2-6%	39%	Mid
HR / People Tech	4.5%	2.5-7%	42%	Mid
Real Estate Tech	5.0%	3-8%	46%	Mid
Marketing / Adtech	5.2%	3-8%	47%	Mid
E-commerce / Retail SaaS	5.6%	3-8%	49%	Mid
B2C SaaS	6.7%	4-9%	56%	Mid
Media / Entertainment	7.2%	5-10%	58%	Mid
Edtech	7.8%	5-11%	62%	Mid

SaaS Churn Rate by Industry

Churn Benchmarks by Industry

B2B SaaS

B2C SaaS

Fintech / Banking SaaS

Healthcare / Healthtech

Edtech

E-commerce / Retail SaaS

Marketing / Adtech

HR / People Tech

Developer Tools

Cybersecurity

Logistics / Supply Chain

Media / Entertainment

Real Estate Tech

Quick Comparison

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