Your churn rate is lying to you

By Mark Ashworth · · Watch on YouTube

Two companies can report the exact same churn rate and have opposite futures. The number hides the thing that actually predicts survival: the shape of the retention curve. Here is how to read it, in two short videos.

The long version

Your Churn Rate Is Lying to You: Read the Retention Curve Instead

Two companies can report the exact same churn rate and have opposite futures. The number hides the thing that actually predicts survival: the shape of the retention curve. Here is...

Read the write-up (4 min) →
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