Put one screen in front of your cancel button

By Mark Ashworth · · Watch on YouTube

Most SaaS teams treat the cancel click as the end. It is actually the one moment you have a leaving customer's full attention, and a plain "Are you sure?" popup throws it away. Here is the screen that goes in front of the button, and how to match every cancellation reason to an offer that actually lands.

The long version

The One Screen Before Cancel That Saves 10-15% of Churn

Most SaaS teams treat the cancel click as the end. It is actually the one moment you have a leaving customer's full attention, and a plain "Are you sure?" popup throws it away. Her...

Read the write-up (9 min) →
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