How long should your free trial be? Trial length is a red herring

By Mark Ashworth · · Watch on YouTube

Everyone argues about 7 versus 14 versus 30 days. It's the wrong argument. Trial length is downstream of one number: how long it takes someone to hit the moment your product clicks. Get that number, add a buffer for the decision, and your trial length falls out of it.

The long version

How Long Should Your Free Trial Be? Start With Time to Value

Everyone argues about 7 versus 14 versus 30 days. It's the wrong argument. Trial length is downstream of one number: how long it takes someone to hit the moment your product clicks...

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