Your Support Queue Is Lying To You About Churn

By Mark Ashworth · · Watch on YouTube

A quiet week in the support queue feels like a healthy customer base. It usually isn't. A queue sorts the people who raised a hand, so it can only ever show you the customers still bothering to complain. The account that argued with you every week and has said nothing in 90 days never shows up. That drop is the signal, and here is how to pull the list.

The long version

Your Support Queue Is Lying to You About Churn

A quiet week in the support queue feels like a healthy customer base. It usually isn't. A queue sorts the people who raised a hand, so it can only ever show you the customers still...

Read the write-up (8 min) →
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