Churn is an offer problem, not a price problem
Lowering your price won't fix churn. Churn is an offer problem: raise value for the customers who actually fit and you can raise your price and cut churn at the same time.
The long version
Churn Is an Offer Problem, Not a Price Problem
Lowering your price won't fix churn. Churn is an offer problem: raise value for the customers who actually fit and you can raise your price and cut churn at the same time.
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