What is the SaaS Churn Health Check?

The SaaS Churn Health Check is a free 8-question interactive assessment that scores your retention setup from 0-100 across measurement, activation, engagement, recovery, and strategy. You get a tier ranking (Critical to Best-in-Class), three personalized recommendations based on your weakest areas, and a shareable result URL. It takes under 60 seconds.

How is this different from a churn calculator?

A churn calculator computes your churn rate from inputs. The Health Check assesses how mature your retention SYSTEM is: are you tracking correctly, recovering failed payments, intervening on at-risk accounts, and prioritizing retention. The score reflects your operational maturity, not just one metric.

What does each tier mean?

Critical (0-30): fundamentals are missing. At Risk (31-50): some basics in place, major gaps remain. Healthy (51-70): solid foundation, time to move from reactive to proactive. Strong (71-85): systems and culture working together. Best-in-Class (86-100): retention is a moat for your business.

Is the result shareable?

Yes. Each result gets a unique URL with a custom social share image showing your score and tier. You can share to X, LinkedIn, or copy the link directly. Many founders use it to spark conversations with their team about retention priorities.

Free interactive diagnostic | 60 seconds

Is your SaaS retention
Best-in-Class or Critical?

Score your setup against 1,000+ SaaS teams. Get a tier, your weak spots, and the next 3 things to fix.

By Mark Ashworth, Founder of ChurnTools

No signup. Get your score instantly.

Score 0-100

Across 5 dimensions: measurement, activation, engagement, recovery, and strategy.

3 next actions

Based on your weakest areas. Each links to a specific experiment or guide.

Shareable result

Custom URL + social card. Founders share scores to compare with peers.

Measurement Question 1 of 8

How are you currently tracking churn?

Recovery Question 2 of 8

What happens when a customer payment fails?

Activation Question 3 of 8

Do new customers reach a clear "aha moment" in their first week?

Engagement Question 4 of 8

Can your team identify at-risk customers before they churn?

Recovery Question 5 of 8

What happens when a customer clicks "cancel"?

Engagement Question 6 of 8

How sophisticated are your retention/lifecycle emails?

Strategy Question 7 of 8

Do you have a plan for expansion revenue from existing customers?

Strategy Question 8 of 8

How is retention prioritized at your company?

Calculating your score...

Comparing against 1,000+ SaaS teams

Is your SaaS retentionBest-in-Class or Critical?