B2C churn isn't a product problem, it's a front door problem
When B2C churn is high, everyone reaches for the roadmap. But most B2C churn is decided at the front door: who you let in and what you promised them. Here is how to tell a front door leak from a real product leak, and why shipping features won't help if the wrong people keep walking in.
The long version
B2C Churn Isn't a Product Problem. It's a Front Door Problem.
When B2C churn is high, everyone reaches for the roadmap. But most B2C churn is decided at the front door: who you let in and what you promised them. Here is how to tell a front do...
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