The simple churn mistake that costs founders 3 months

By Mark Ashworth · · Watch on YouTube

Two companies can post the exact same churn rate and have completely different problems. Involuntary churn is a failed payment. Voluntary churn is a value problem. Fix the wrong one and you lose a quarter. Here is how to diagnose which leak is actually yours.

The long version

Voluntary vs Involuntary Churn: Two Diseases, One Number

Two companies can post the exact same churn rate and have completely different problems. Involuntary churn is a failed payment. Voluntary churn is a value problem. Fix the wrong on...

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