One word A/B test that lifted conversions 20%

By Mark Ashworth · · Watch on YouTube

From "could you try it" to "would you try it." One word. Conversions up 20%. You cannot brainstorm that result and you cannot one-shot it from an LLM. You can only find it by testing.

The long version

I Changed One Word on a Button and Conversions Went Up 20%

From "could you try it" to "would you try it." One word. Conversions up 20%. You cannot brainstorm that result and you cannot one-shot it from an LLM. You can only find it by testi...

Read the write-up (3 min) →
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