Automatic card updates: fixing churn or hiding it?
People hated the idea of automatically updating expired cards. They were right. A lapsing card is often a quiet cancellation, and when you silently pull the new number and keep charging, you override a decision the customer thought they had made. Here is the one-line test I use before I recover any failed payment, and how to keep the real accidents without re-billing the leavers.
The long version
Stripe Charges Expired Cards Automatically. Is That Fixing Churn or Hiding It?
People hated the idea of automatically updating expired cards. They were right. A lapsing card is often a quiet cancellation, and when you silently pull the new number and keep cha...
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