Acto
Churn prediction for B2B wholesalers and manufacturers, built on ERP order data instead of product usage. Scores every customer nightly on reorder intervals, revenue trend and range gaps, then gives field and inside sales a prioritised list each morning, with a one-line reason per customer, in Outlook, Salesforce, Dynamics or its own app. Priced per sales rep per month, on request.
What makes Acto good at reducing churn?
Tap what Acto does well for your team. These are the exact facets I weigh when I rank tools, so your votes move the rankings.
Be the first to weigh in
How does Acto actually reduce churn?
In wholesale, churn rarely arrives as a cancellation. A customer moves one product group to a competitor, then another, and their reorder interval stretches from ten days to thirty. The signal is in the order lines all along. Acto is a health score built on purchasing behaviour instead of logins, and it hands the result to the person with the relationship: the field rep.
What is Acto?
Acto solves a problem this directory mostly ignores. If you sell office supplies, fasteners or building materials to a few thousand trade customers, there is no usage data to watch. Nobody logs in. A customer who is leaving simply orders a bit less, a bit later, from a narrower part of the range, and the first time anyone notices is the quarterly revenue review.
So Acto works from the order history. Every night it imports order lines, customer and product master data and CRM visit notes, usually from an exchange server so the live ERP is left alone. Algorithms work out each customer's normal reorder interval, seasonality and revenue trend. Machine learning models, trained only on that company's own data, score churn probability, reactivation chances and cross-sell gaps. A language model then reads the CRM notes and house rules, and an agent step throws out signals that are already handled (a visit is booked, the rep rejected the same signal last week).
What the rep sees is short: a prioritised list each morning or just before a visit, with one sentence per customer explaining why it is there. "Reorder overdue by three weeks, usually orders every ten days" is the kind of thing it surfaces. It lives in an Outlook sidebar, inside Salesforce, Dynamics 365 or SAP C4C, or in Acto's own mobile app, which also handles dictated visit reports and route suggestions. Reps can reject a signal with a reason, and that reason shapes the next score for that customer.
Integrations listed include SAP (R/3, S/4HANA, Business One), proALPHA, Sage, Infor M3, Microsoft Business Central and F&O, and enventa. SAP, Dynamics, Salesforce and Outlook connect directly; everything else goes through a data export. Go-live is quoted at four to six weeks with two to three days of IT time. Each customer gets its own server, data sits in Frankfurt, and the language models run in EU data centres without being retrained on customer data.
Pricing is per sales rep per month plus a one-off onboarding fee, quoted after a call. There is no free tier or trial, though Acto offers a free analysis of your data first. The company is German, about 34 people, and investor-backed. The site is in German first, with a partial English version.
What can Acto actually do?
- Churn scoring from ERP order lines: reorder intervals, revenue trend, seasonality and assortment gaps
- Nightly scoring run, with the ERP read from an exchange server rather than touched live
- A prioritised at-risk list each morning or before a visit, with a one-line reason per customer
- Delivery in an Outlook sidebar, Salesforce, Dynamics 365, SAP C4C or the Acto mobile app
- Reps reject signals with a reason, and the reason feeds that customer's next score
- Cross-sell, reactivation and margin-drop signals alongside churn risk
- Dictated visit reports turned into CRM notes and tasks
- Per-customer server and models, data hosted in Frankfurt, EU-hosted language models
Who should use Acto?
What are the pros and cons of Acto?
Pros
- Covers order-based B2B, which no usage-based churn tool in this directory can
- Each signal comes with a reason a rep can act on, not just a risk score
- Lives where reps already work (Outlook, the CRM), so it does not need a new habit
- Rep feedback on rejected signals tunes future scores, so the list should get less noisy
- EU hosting with a server per customer, which matters to German and EU buyers
Cons
- Not built for SaaS. If your customers log into your product, a usage-based tool is a better fit.
- No published prices, no trial and an onboarding fee. Expect a sales process, not a sign-up.
- The 5-11% revenue uplift, 92% signal relevance and 8 hours saved per week are all Acto's figures from its own references. Only Böllhoff's states a method (a pilot against non-users).
- German-market first: the site is mostly German and the reference customers are German wholesalers
- Needs reasonably clean ERP order history and a few days of IT time; the quoted IT effort varies between two and three days across their own pages
- Only worth it with a real sales team. A distributor with two reps and fifty accounts can watch reorders in a spreadsheet.
Free agent prompt
Want this review as a prompt for Claude Code?
One markdown file you drop in your repo and hand to Claude Code, Codex, or Cursor. It checks the review against your actual stack instead of the vendor pitch.
$ claude "read churntools-acto-2-eval-prompt.md and do what it says"
Free agent prompt
Where should I send it?
Enter your email and the file downloads straight away. You'll also get The Churn Fix, one specific retention fix per issue. Unsubscribe whenever.
A markdown file, nothing to install. No spam, and I never sell the list.
Downloading now.
Check your inbox shortly too.
Save it in your repo, then run:
What does Acto integrate with?
What retention experiments pair well with Acto?
Retention experiments to run alongside Acto
Detect Competitive Evaluation Before They Churn
Health Score Monitoring for Enterprise Accounts
Prevent Churn from Seasonal Usage Drops
Frequently asked questions about Acto
The questions buyers ask me most often about this tool.
How does Acto predict churn without product usage data?
How much does Acto cost?
Which ERP and CRM systems does Acto work with?
How long does it take to set up?
Is Acto suitable for a SaaS company?
Free PDF
Take this into your next planning meeting
The full review as a clean PDF you can drop in a doc, print, or send to the person who actually has to approve it.
Free PDF
Where should I send it?
Enter your email and the download starts straight away. You'll also get The Churn Fix, one specific retention fix per issue. Unsubscribe whenever.
The file has the same content as this page. No spam, and I never sell the list.
Reviewed by Mark Ashworth
Founder of ChurnTools. I review every tool in this directory personally, talk to the people using them, and call out which ones I'd actually recommend (and which I wouldn't). No paid placements in the rankings.
Pricing
Company Info
For Acto Team
Add our badge to your site and get a backlink
Where are you with this tool?
One tap, no signup. It helps other teams see what is actually in use.
I have actually run this. Let me report what it fixed
This one feeds the public results pages, so only tap it if you have shipped the change and seen the number move.
Be the first to weigh in on this one
Retention Diagnostic · $2,500 fixed · first 2 at $1,250
A tool will not fix churn you have not diagnosed
Buying software is a reasonable second step. The first one is knowing which part of your churn is voluntary, which part is failed payments, and what the people who left did differently in their first month. I work that out and send you three fixes ranked by what they are worth, in writing, within 10 working days.
- ✓ Your churn split by cause, with dollars on each
- ✓ Three fixes, ranked, with expected recovery
- ✓ The advice that does not apply to you
- ✓ Fixed price, no call required
Get weekly churn reduction tips.
No spam, unsubscribe anytime.
You're in.
Check your inbox shortly.