Low Engagement Enterprise B2B SAAS hard

Health Score Monitoring for Enterprise Accounts

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The Problem

Enterprise accounts churn silently. By the time sales notices, renewal is already lost. 70% of enterprise churn is predictable 90 days out.

The Solution

Build a customer health score based on product usage, support tickets, NPS, and engagement. Trigger CS interventions at specific thresholds.

Implementation Steps

  1. 1

    Define health score metrics: Product usage (40%), Support tickets (20%), User growth (20%), Feature adoption (10%), NPS (10%)

  2. 2

    Set up automated scoring in your CS platform or build custom dashboard

  3. 3

    Define intervention triggers: Red (<40) = immediate executive call, Yellow (40-69) = personalized email + check-in call, Green (70+) = quarterly review

  4. 4

    Create playbooks for each health score range with specific actions

  5. 5

    Review health scores weekly with CS team and assign accounts

Expected Outcome

Reduce enterprise churn by 15-25%, increase renewal rates by 10-20%

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