The Churn Blog

Practical strategies, metrics deep-dives, and hard-won lessons on reducing SaaS churn. No fluff, just stuff that works.

All Retention Metrics Strategy Comparison Case Study

Why Users Uninstall Your App (And What to Do)

App uninstalls are the hardest type of churn to recover from. Once the app is gone, so is your push channel, your deep links, and most of your re-engagement options. Here are the real reasons users delete apps and the interventions that actually work.

Apr 7, 2026 Read more →

Retention 8 min read

AI Retention Emails That Get Opened

Generic "we miss you" emails get 2-3% open rates. AI-personalized retention emails get 15-25%. Here is how to use AI to write emails that match each customer's specific situation, and the three sequences every SaaS should have.

Apr 5, 2026 Read more →

Retention 8 min read

The 5 Types of SaaS Churn

Not all churn is created equal. Voluntary, involuntary, downgrade, competitive, and seasonal churn each have different root causes, different warning signs, and different fixes. Here is how to identify and tackle each one.

Mar 18, 2026 Read more →

⭐ Featured

Tools to put these strategies into practice

The retention tools I recommend most often.

All tools →

ChurnHalt

Analytics & Insights

You're finding out about churn after it happens. ChurnHalt analyses your Stripe history, finds the patterns behind cancelled subscriptions, and flags who you should focus on.

Retention Email Snapshot

resurrection

Retention & Loyalty

A 15-minute diagnostic call that surfaces exactly where your lifecycle emails are losing users. $249 value - ChurnTools users pay $149 with code CHURNTOOLS40.