Churn Solution

Takes over the cancel button with a branded flow that offers a pause, a downgrade or a discount depending on the segment, then runs dunning and win-back campaigns behind it. Priced on a cut of the revenue it retains.

Reviewed by Mark Ashworth · Founder, ChurnTools · Last updated:
Retention & Loyalty
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TLDR My quick take on Churn Solution
The full cancel-flow suite: intercept the cancellation with a pause or a downgrade, dun the failed payments, then win back the ones who still left. Priced on a cut of what it saves, which is either fair or expensive depending on your margins.
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How does Churn Solution actually reduce churn?

Resurrection

Churn Solution works the moment of exit and everything after it. The cancel flow intercepts a voluntary cancellation and trades a pause or a downgrade for the full loss, dunning recovers the involuntary churn from failed cards, and reactivation goes back to people who already left. It is the save-flow-and-dunning half of retention rather than the activation half, so it does nothing about a customer who never got going in the first place.

What is Churn Solution?

Churn Solution sits in the middle of your cancel button. When a subscriber tries to leave, it takes over with a branded flow that asks why, then puts up whatever offer their segment is most likely to accept: a discount, a pause, a downgrade, a switch to a different plan. Flows are built from templates without engineering time, targeted by customer type, behaviour or subscription plan, and you can run A/B/C variants against each other. It records the session as well, so you can watch exactly where people abandon your own save flow.

That is the front door, but the product is wider than a cancel flow. Payment recovery runs multi-step dunning sequences timed for when a card is most likely to clear, groups failures by type, risk level and history instead of firing the same three emails at everyone, and escalates to a dynamic discount after repeated declines. Reactivation campaigns chase the people who already left. AI feedback analysis reads the exit survey answers so nobody is hand-tagging them. Churn metrics pulls recovered revenue and conversion rates into one dashboard.

Pricing is the part worth sitting with. The default is Pay As We Save: 25 percent of the revenue they help you retain, with a floor of 50 dollars a month, so a month where nothing is saved costs you almost nothing. The alternative is a fixed monthly price based on your MRR, quoted from a calculator on their pricing page, on a twelve month commitment. Twenty five percent of saved revenue is a real number once the flow is working, and whether it reads as fair or painful comes down to your gross margin. Model both before you sign.

Best fit is subscription businesses billing through Stripe, Braintree, WooCommerce, Paid Memberships Pro or RecurPay. It works for B2B, but the strongest results are in consumer recurring billing, where cancellation volume is high enough for the A/B testing to actually tell you something. They are a Stripe verified partner and list in the Stripe App Marketplace. Their own numbers are 40 percent lower churn, a 31 percent lift in lifetime value and 35 percent more revenue, with case studies in healthcare, edtech and digital marketplaces. Those are vendor figures from vendor case studies, so read them as a ceiling and ask to see the account that looks most like yours.

What can Churn Solution actually do?

  • Branded cancellation flow that intercepts the cancel button, built from templates with no engineering time
  • Offer logic that picks a discount, a pause, a downgrade or a plan switch based on the segment
  • Segmentation by customer type, behaviour and subscription plan, pointed at the high-risk groups
  • A/B/C multivariate testing across flow variants
  • Session recording of the cancel flow, so you can see where a save attempt dies
  • Exit surveys with AI analysis, so answers get themed without manual tagging
  • Multi-step dunning sequences timed for the highest chance of a payment clearing
  • Failed payments grouped by failure type, risk level and history, with dynamic discounts after repeated declines
  • Payment wall and payment method update flow to recover a lapsed subscription
  • Reactivation campaigns aimed at subscribers who already cancelled
  • Churn metrics dashboard tracking recovered revenue and conversion rates
  • ROI calculator on their site that quotes fixed pricing against your MRR

Who should use Churn Solution?

Stop a subscriber at the cancel button with a pause rather than losing them outright
Replace a homegrown cancel page that offers every single leaver the same 20 percent off
Recover failed payments without building and maintaining a dunning sequence yourself
Watch session recordings to find where people abandon your save flow
Test several save offers against each other instead of guessing which one lands
Run a proper win-back campaign at cancelled subscribers rather than a one-off email

What are the pros and cons of Churn Solution?

Pros

  • Pay As We Save means a quiet month costs you the 50 dollar floor and nothing else
  • Cancel flows, dunning and reactivation in one product, so the same segment data drives all of them
  • Session recording on the cancel flow is unusual and genuinely useful for working out where a save dies
  • A/B/C testing is built in rather than an upsell, which matters because save offers are painfully sensitive to wording
  • Stripe verified partner with a listing in the Stripe App Marketplace
  • No-code setup, and they reckon you can be live in under 30 minutes

Cons

  • 25 percent of retained revenue gets expensive on thin margins. Model it against the fixed price before committing.
  • The fixed alternative wants a twelve month commitment, which is a lot to sign for a tool you have not run yet
  • No free trial and no free tier, so evaluating it means getting on a call
  • Attribution is the awkward question with any save flow. Some of the revenue you pay a cut on would have stayed anyway.
  • Strongest results are in consumer recurring billing. B2B teams with low cancellation volume will struggle to get significance out of the A/B testing.
  • The integration list is Stripe-first. If you bill somewhere else, check coverage before you get attached to the idea.

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What does Churn Solution integrate with?

Stripe Braintree WooCommerce Paid Memberships Pro RecurPay Slack

What retention experiments pair well with Churn Solution?

Retention experiments to run alongside Churn Solution

Build a Cancellation Save Flow That Rescues 10-15% of Churning Customers

Easy Save 10-15% of customers who initiate cancellation by addres...

Recover Failed Payments with Smart Dunning

Medium Recover 40-60% of failed payments, reduce involuntary churn...

Win-Back Campaign for Churned E-commerce Customers

Easy Win back 8-15% of churned customers, $40-80 average order va...

Frequently asked questions about Churn Solution

The questions buyers ask me most often about this tool.

What does Churn Solution cost?
There are two models. Pay As We Save charges 25 percent of the revenue they help you retain, with a minimum of 50 dollars a month, so you pay almost nothing in a month where nothing is saved. The alternative is a fixed monthly price set by your MRR on a twelve month commitment, quoted through the calculator on their pricing page. There is no free tier and no free trial.

Does Churn Solution replace my cancellation page?
Yes, that is the core of it. Instead of your own cancel confirmation, the subscriber gets a branded Churn Solution flow that asks why they are leaving and offers a discount, a pause, a downgrade or a plan switch based on their segment. You build it from templates, so it does not need engineering work to change.

Which payment processors does Churn Solution work with?
Stripe, Braintree, WooCommerce, Paid Memberships Pro and RecurPay. Stripe is the deepest integration, since they are a Stripe verified partner with a listing in the Stripe App Marketplace, so anything you read about setup time assumes you are on Stripe.

Who gets the most out of Churn Solution?
Consumer subscription businesses with enough monthly cancellations for A/B testing to reach significance. B2B SaaS works, and they have B2B customers, but a company losing eight accounts a month will not learn much from multivariate testing on a save flow. Their case studies are in healthcare, edtech and digital marketplaces.

Is paying a percentage of saved revenue cheaper than a fixed price?
It depends on your margin and on how much of the saved revenue you would have kept anyway. Pay As We Save is the safer bet while you are still finding out whether the flow works, because a bad month costs you the floor. Once saves are consistent, 25 percent of them compounds and the fixed price starts looking better. Run both numbers against a realistic save rate rather than the one in the case study.

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Reviewed by Mark Ashworth

Founder of ChurnTools. I review every tool in this directory personally, talk to the people using them, and call out which ones I'd actually recommend (and which I wouldn't). No paid placements in the rankings.

@growth_pigeon LinkedIn

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Retention Diagnostic · $2,500 fixed · first 2 at $1,250

A tool will not fix churn you have not diagnosed

Buying software is a reasonable second step. The first one is knowing which part of your churn is voluntary, which part is failed payments, and what the people who left did differently in their first month. I work that out and send you three fixes ranked by what they are worth, in writing, within 10 working days.

  • ✓ Your churn split by cause, with dollars on each
  • ✓ Three fixes, ranked, with expected recovery
  • ✓ The advice that does not apply to you
  • ✓ Fixed price, no call required
See what it covers Part time, so one a week. If it is not a fit I will say so.