TLDR: UserMotion scores users and accounts to surface product-qualified leads (PQLs), expansion, and churn risk for product-led teams. If you are shopping the category, the best alternative by fit:
- Product-led sales workflow for reps: Pocus
- Real-time signal alerts to your team: Correlated
- Enterprise product-led sales: Endgame
- Predictive lead/account scoring heritage: MadKudu
- Self-serve GTM ops tooling: Calixa
- Lightweight B2B analytics underneath: June
The signal that predicts who will expand and the signal that predicts who will churn are usually the same usage data read in two directions. A scoring tool is only worth it if a human actually acts on what it surfaces.
What are you missing without any scoring? (calculator)
Before comparing tools, estimate the pipeline hiding in your user base: accounts that are sales-ready or expanding that nobody is flagging. If the number is small, no scoring tool pays off yet.
Hidden pipeline in your user base
Rough estimate of sales-ready and expansion revenue you are not flagging.
Where these numbers come from: the calculator takes your active accounts, the slice that are quietly sales-ready or expanding but nobody has flagged, and the revenue you would realistically convert once a human works them. The multiplier that matters is that last one: a tool that surfaces 200 hot accounts is worth nothing if no one follows up. That is the honest catch with this whole category. The scoring is the easy part; the pipeline only becomes revenue when a person acts on it. Size the opportunity first, then make sure you have the human capacity to work it, then buy the tool.