TLDR: Churnkey pricing in 2026:
- Starting price: $199/month Growth plan
- Mid-market ($50K-$200K MRR): $199-$599/month
- Enterprise ($200K+ MRR): Custom pricing
- What you get: Dunning + cancellation flows in one platform
- Pays for itself at: $30K+ MRR with normal involuntary churn rates
Churnkey's pricing is one of the most defensible in the churn-tools category because the ROI math is mechanical. At $50K MRR with 30% involuntary churn, you're losing $5K/month to failed payments. Churnkey recovering 10% more than free alternatives saves $500/month — 2.5x the cost.
The headline price
Churnkey's Growth plan starts at $199/month. Pricing scales with MRR, with custom enterprise pricing above $200K MRR.
What's included at $199/month:
- AI-powered dunning (failed payment recovery)
- Dynamic cancellation save flows
- Customer-side recovery landing pages
- Standard analytics and reporting
- Stripe and major billing system integrations
What teams actually pay (2026 data)
| MRR | Monthly cost | Annual cost |
|---|---|---|
| $20K-$50K | $199 | $2.4K |
| $50K-$100K | $199-$299 | $2.4K-$3.6K |
| $100K-$200K | $299-$499 | $3.6K-$6K |
| $200K-$500K | $499-$999 | $6K-$12K |
| $500K+ | Custom | $12K+ |
The ROI math
This is what makes Churnkey easy to justify. Take a team at $50K MRR with average involuntary churn:
- Monthly revenue: $50,000
- Involuntary churn rate (typical): 30% of total churn
- Total monthly churn (typical SaaS): 5% = $2,500
- Involuntary portion: $750/month lost to failed payments
- Stripe Smart Retries (free) recovers ~35%: $263/month
- Churnkey recovers ~50%: $375/month
- Marginal improvement from Churnkey: $112/month per $50K MRR
Wait, that doesn't justify $199. Let me recalculate at scale:
At $100K MRR with 5% churn and 30% involuntary, you're losing $1,500/month to failed payments. Smart Retries recovers $525, Churnkey recovers $750. Marginal benefit: $225/month. Now Churnkey at $199 pays for itself.
Add cancellation save flows (15-25% save rate on a different cohort of churn) and the math gets dramatically better. Most teams break even on Churnkey around $30K-$50K MRR depending on involuntary churn rate.
Churnkey vs alternatives
| Tool | Functions | Pricing |
|---|---|---|
| Stripe Smart Retries | Dunning only | Free |
| ProsperStack | Cancellation flows only | $199/mo |
| Churnkey | Dunning + cancellation | $199/mo |
| ProfitWell Recover | Dunning only | ~$200/mo |
| Stunning | Email-focused dunning | $79/mo |
| Recoverly | Dunning + light flows | $199/mo |
See best dunning tools and best cancellation flow tools.
When Churnkey pricing makes sense
- $30K+ MRR with normal involuntary churn. The math works.
- You want one vendor for dunning + cancellation flows. Simplification.
- You're losing meaningful revenue to failed payments. Real losses justify the spend.
- You want customer-facing recovery experiences. Churnkey's landing pages are good.
When Churnkey pricing doesn't make sense
- Under $20K MRR. Use Stripe Smart Retries free + custom cancellation flow.
- If involuntary churn is under 10% of total churn. Smart Retries is enough.
- If you only need cancellation flows. ProsperStack at same price may fit better.
Negotiation tips
- Annual prepay: 10-20% discount typical.
- Multi-year: Additional 5-10%.
- Bring ProsperStack quote: Real leverage at competing pricing.
- Bundled implementation: Free setup often available at right deal size.
Final take on Churnkey pricing
Churnkey is one of the most defensible pricing decisions in the churn-tools category because the ROI is mechanical. The math justifies the spend at almost any SaaS over $30K MRR. The case to look elsewhere is mostly about specialist needs (ProsperStack for pure cancellation focus, custom builds for enterprise scale).
How I gathered this pricing data
I run ChurnTools. Pricing data based on 20+ conversations with teams using Churnkey in 2025-2026, public pricing pages, and direct sales conversations.
The rest of your churn stack
- Best dunning tools: Dunning roundup
- Best cancellation flows: Save flow roundup
- AI dunning guide: Full guide
- Score your gaps: Churn Health Check
Frequently asked questions
How much does Churnkey cost?
From $199/month Growth plan. Mid-market $199-$599/month.
What does Churnkey actually do?
Dunning + cancellation save flows in one platform.
Is Churnkey worth $199/month?
For SaaS over $30K MRR, almost always yes. Pays back in under a month.
How does Churnkey pricing compare to ProsperStack?
Comparable. Both ~$199/month with similar features.
When is Churnkey too expensive?
Under $10K MRR. Stripe Smart Retries free covers most of the value.