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Every business churns for a different reason

Find your situation below, then get one churn fix a week built for it. The plays that save founder revenue aren't the plays that save a subscription box.

SaaS founders

$1M-$10M ARR. Churn is starting to compound and you need to know what to fix first without hiring a CS team.

See the founder playbook

Customer success teams

Reactive firefighting all day. Move from "save the account" to "predict the risk." Real tools, real playbooks.

See the CS plays

Product-led SaaS

No sales team, no safety net. Activation drives the business. The first 30 days are where 60-70% of your churn lives.

See the PLG playbook

Subscription boxes

Physical product churn plays by different rules. SaaS retention advice doesn't translate. Built for ecommerce subscriptions.

See the subscription playbook
Customer Success 6 Analytics & Insights 5 Communication 2 Feedback & Surveys 4 Onboarding 3 Retention & Loyalty 10

Top Tools

Picked by me. Featured spots are not for sale.

View all 30 tools →

Intercom

Communication

Customer messaging platform that drives growth through better customer relationships

$39/mo Per seat, billed monthly ($29 billed yearly). Fin AI agent is $0.99 per outcome. from the vendor's pricing page, checked Nov 2026
14-day trial

ChurnZero

Customer Success

Real-time customer success platform designed to help subscription businesses fight churn

Pricing not published. Reported at $18,821 to $128,773 a year, median $44,213, across 102 purchases (Vendr buyer data, Feb 2026).

Gainsight

Customer Success

Customer success platform that helps drive product adoption and reduce churn

Pricing not published. Reported at $13,525 to $182,022 a year, median $49,500, across all Gainsight products (Vendr buyer data, Feb 2026).

Mixpanel

Analytics & Insights

Product analytics platform to understand user behavior and reduce churn

Free plan Free up to 1M events a month. Growth is priced by event volume. from the vendor's pricing page, checked Nov 2026
30-day trial
Buyer's Guides

Compare the top SaaS retention tools

Honest head-to-heads, alternatives roundups, and pricing breakdowns. Updated for 2026.

CS Platforms
Best ChurnZero alternatives
8 options ranked by fit, with real pricing
CS Platforms
Vitally vs ChurnZero
Modern vs incumbent head-to-head
Payment Recovery
Best dunning tools for Stripe
6 tools ranked by recovery rate
Billing
Stripe Billing vs Chargebee
When to pay for the heavier platform
For Startups
Best CS software for SaaS startups
Under 500 customers, real picks
SaaS Metrics
ProfitWell vs Baremetrics
Free vs paid, honest verdict
See all 34 buyer's guides →

Browse by Use Case

Find exactly what you need

Customer Success

Tools to help manage and improve customer success

6 tools

Analytics & Insights

Data analytics and insights tools to understand churn

5 tools

Communication

Communication tools to engage with customers

2 tools

Feedback & Surveys

Collect and analyze customer feedback

4 tools

Onboarding

User onboarding and activation tools

3 tools

Retention & Loyalty

Customer retention and loyalty programs

10 tools

Free Churn Guides & Calculators

Everything you need to understand, measure, and reduce churn

NEW

Churn Health Check

Score your retention 0-100. 8 questions, instant tier ranking, personalized next actions.

Take it in 60 seconds
NEW

Is Your Churn Rate Good?

Enter your churn, see what percentile you rank in against peers your size. Free, private, instant.

How to Reduce Churn

The tactics with the best evidence, plus 50+ experiments organized by churn type.

Churn Rate Benchmarks

Compare your churn rate by industry, company size, and pricing model.

Churn Rate Calculator

Calculate customer churn, revenue churn, and net churn instantly.

Churn Risk Quiz

Answer 10 questions. Get a personalized churn risk score and action plan.

MRR Impact Simulator

See how churn compounds against your revenue over 12 months.

Quiet Accounts Checker

Drop in a last-seen CSV. See which paying customers stopped logging in, ranked by MRR.

50+ Experiments

Step-by-step playbooks for every type of churn. Filter by size, type, and difficulty.

Recently Added

North Metric

Churn prevention for SaaS companies that bill through Stripe. North Metric gives every customer a 0-100 churn risk score from billing and product usage signals, ranks at-risk accounts by revenue at risk, and suggests a save action for each one.

Analytics & Insights
$199/mo Startup Program: $109/mo for the first year under $30K MRR. checked Nov 2026

Acto

Churn prediction for B2B wholesalers and manufacturers, built on ERP order data instead of product usage. Scores every customer nightly on reorder intervals, revenue trend and range gaps, then gives field and inside sales a prioritised list each morning, with a one-line reason per customer, in Outlook, Salesforce, Dynamics or its own app. Priced per sales rep per month, on request.

Analytics & Insights
Pricing not published (unknown)

1Capture

Trial-to-paid conversion for SaaS on Stripe. Hosted trial sign-up pages that validate the card before the trial starts, AI-drafted page variants split-tested against each other, signup attribution, and win-back emails for abandoned and failed trials. From $19 a month, priced by MRR band.

Onboarding
$19/mo Under $10K MRR. Flat bands above that. checked Nov 2026

Draft First

A written playbook, not software. Fifteen agent routines and 54 copy-paste prompts that tell ChatGPT, Claude, Gemini or Copilot what facts to gather and how to draft a renewal prep, QBR, escalation brief or churn check. The CSM reads it and makes the call. $39 once, plus free browser-based retention calculators.

Customer Success
$29 one-time for the playbook, not a subscription (Draft First, checked November 2026).
The Churn Fix

One churn fix in your inbox, a few times a week

Short, specific emails you can act on the same day. One idea each, no filler. Written by founder Mark Ashworth, not a content team.

See what you get →

Common questions about reducing SaaS churn

The questions founders and CS leaders ask me most often.

How do I know if my SaaS has a churn problem?
If your monthly churn is over 5% (B2B SaaS) or 8% (B2C SaaS), you have a churn problem. But the bigger tell is the shape of the leak: are customers leaving in month 1 (activation problem), month 3-6 (engagement problem), or after a price change (pricing problem)? Take the free Churn Health Check at churntools.com/health-check to score your setup in 60 seconds and find your weakest spots.

What is the fastest way to reduce SaaS churn?
For most teams the fastest win is fixing involuntary churn: failed payments due to expired cards or bank holds. AI-driven dunning (Churnkey, Stunning, or Stripe Smart Retries) typically recovers 30-50% of failed payments with no engineering work and no headcount. That alone can cut total churn by 15-25% inside 30 days.

How much does churn reduction software cost?
It depends on the category, and many vendors publish nothing. Dunning: Stripe Smart Retries is included in Stripe Billing, which charges 0.7% of Billing volume, and Stunning starts at $60 a month for $5K to $12K MRR. Cancellation save flows: ProsperStack starts at $200 a month and Churnkey at $300 a month ($250 billed yearly). Customer success platforms: Akita publishes $49 to $499 a month, while ChurnZero, Gainsight, Vitally and Custify only sell by quote. Vendr buyers report a median of $44,213 a year for ChurnZero and $49,500 for Gainsight (Vendr, February 2026). Every published price above was checked on the vendor's own pricing page in November 2026. For most early-stage SaaS, dunning and a save flow pay back before any CS platform does.

Do I need a customer success team to reduce churn?
No. Most teams under $5M ARR cut churn faster by shipping automated systems (dunning, save flow, behavioral email, in-product engagement) than by hiring a CSM. CS hires pay off once you have account concentration (top 20 customers are 30%+ of revenue) or contracts large enough to warrant high-touch motion. Below that, automation usually wins.

What is ChurnTools?
ChurnTools is a free directory of retention software, a library of 50+ step-by-step churn-reduction experiments, and a set of interactive tools (Health Check, MRR Simulator, Retention Curve, Leverage Audit, Priority Finder) that help SaaS and subscription companies figure out where their churn comes from and what to do about it. Built and maintained by Mark Ashworth, an indie founder focused on SaaS retention.

How is ChurnTools different from G2 or Capterra?
G2 and Capterra are advertising platforms. Vendors pay to be featured, reviews are gamed, and there is no opinion on which tool to pick. ChurnTools is opinionated: I review every tool personally, document who it fits and who it doesn't, and pair each one with the specific retention experiment it solves. The directory is free and there are no paid placements in the rankings.

What is the average SaaS churn rate?
The widely cited benchmarks: B2B SaaS averages 3-5% monthly gross churn, with best-in-class under 1%. B2C SaaS averages 5-8% monthly. Subscription ecommerce averages 8-15%. Enterprise SaaS (5+ figure ACV) often runs under 1% logo churn but is more sensitive to expansion and net retention.

Where should I start if I want to reduce churn this quarter?
Start with three diagnostic tools: 1) the Churn Health Check (60 seconds) to find your weakest spot, 2) the MRR Impact Simulator to see how much each 1% improvement is worth to you, and 3) the Priority Finder to pick the right intervention next. Then pick one experiment from the catalog and ship it in 2 weeks. Most teams overplan and underbuild.

By Mark Ashworth, Founder of ChurnTools · Last updated:

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