Feature Adoption Campaign for Sticky Features
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Why does this churn problem matter?
Customers using only 1-2 features churn at 3x the rate of power users. Most SaaS companies never educate on additional features.
How do we solve it?
Identify your "sticky" features (features that correlate with retention) and create targeted campaigns to drive adoption. Use in-app tours, targeted emails, and usage triggers.
How do you implement it step by step?
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1
Analyze retention data to identify which features correlate with reduced churn
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2
Create in-app tooltips/modals that trigger when users complete related actions
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3
Send targeted email campaigns: "You are using X, you might also like Y" with video tutorials
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4
Offer 1-on-1 demo calls for high-value accounts not using key features
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5
Track feature adoption rates and measure impact on retention
Free agent prompt
Let your coding agent build this one
Everything above, rewritten as instructions an agent can follow in your repo: the context, the build order, the acceptance criteria, and the mistakes that sink this experiment.
$ claude "read churntools-feature-adoption-sticky-feat-build-prompt.md and do what it says"
Free agent prompt
Where should I send it?
Enter your email and the file downloads straight away. You'll also get The Churn Fix, one specific retention fix per issue. Unsubscribe whenever.
A markdown file, nothing to install. No spam, and I never sell the list.
Downloading now.
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Save it in your repo, then run:
What outcome should you expect?
Increase feature adoption by 20-30%, reduce churn for adopters by 25-40%
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Formatted for reading offline and sharing with your team. No signup wall after this one.
Free PDF
Where should I send it?
Enter your email and the download starts straight away. You'll also get The Churn Fix, one specific retention fix per issue. Unsubscribe whenever.
The file has the same content as this page. No spam, and I never sell the list.
What did running this improve?
Tap what this experiment strengthened for you. It maps to the BELT durability test I rank everything on, and helps other teams see what actually works.
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Where are you on this one?
One tap, no signup. It builds your retention map as you read.
I have actually run this. Let me report what it fixed
This one feeds the public results pages, so only tap it if you have shipped the change and seen the number move.
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Score your retention setup in 60 seconds
8 questions. Get your tier (Critical to Best-in-Class), your weakest spots, and 3 specific things to fix next.
Written by Mark Ashworth
Founder of ChurnTools. I spend my time studying how SaaS companies lose customers and building tools to help them stop. I've documented 80+ retention experiments and run the Churn Health Check diagnostic.
Retention Diagnostic
Knowing the number is not the same as knowing the cause
A calculator tells you how much is leaving. It cannot tell you which part is failed payments, which part is people who never activated, and which of the two is cheaper to fix. I work that out on your actual data and send back three fixes ranked by what each one is worth, within 10 working days.
- ✓ Voluntary and involuntary churn, split and costed
- ✓ What the leavers did in their first month
- ✓ Three fixes, ranked by dollars recovered
- ✓ Fixed price, written, no call required
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