Feature Adoption Campaign for Sticky Features
Your Brand Here
Get an X shoutout, video mention, dofollow backlink, plus banner visibility on all experiments and comparison pages. Reach B2B buyers actively researching churn solutions.
The Problem
Customers using only 1-2 features churn at 3x the rate of power users. Most SaaS companies never educate on additional features.
The Solution
Identify your "sticky" features (features that correlate with retention) and create targeted campaigns to drive adoption. Use in-app tours, targeted emails, and usage triggers.
Implementation Steps
-
1
Analyze retention data to identify which features correlate with reduced churn
-
2
Create in-app tooltips/modals that trigger when users complete related actions
-
3
Send targeted email campaigns: "You are using X, you might also like Y" with video tutorials
-
4
Offer 1-on-1 demo calls for high-value accounts not using key features
-
5
Track feature adoption rates and measure impact on retention
Expected Outcome
Increase feature adoption by 20-30%, reduce churn for adopters by 25-40%
Related Experiments
Ship Retention Experiments in 15 Days Instead of Months
Most churn ideas die before they get tested. Not because they are bad ideas, but because they requir...
Competitive Displacement Prevention Program
Customers switch to competitors when they see better pricing, features, or sales pitches. 40% of chu...
Onboarding Activation Milestones for B2B Products
40-60% of B2B SaaS trials never reach activation. Users sign up, get overwhelmed, and never experien...
More ways to reduce churn
Explore more experiments or browse our tool directory