Sponsor ChurnTools - Reach SaaS Buyers at Peak Intent

What We Built

ChurnTools now offers page-level sponsorships. Your brand appears on experiment pages (like "Recover Failed Payments with Smart Dunning") and comparison pages (like "ChurnZero vs Vitally") where decision-makers are actively researching solutions.

This isn't display advertising. It's context-aware placement on pages users visit when they're evaluating tools right now.

Why This Works

Bottom-Funnel Traffic Only

Our visitors aren't browsing. They're solving specific churn problems:

• "How do I reduce payment failure churn?" → viewing dunning experiment → sees your payment recovery tool
• "ChurnZero vs Vitally which is better?" → comparing tools → sees your CS platform alternative
• "How to prevent competitive displacement?" → reading monitoring tactics → sees your analytics solution

They're not searching "what is churn." They're searching "how to fix this specific churn issue I have right now."

What Every Sponsor Gets

When you sponsor ChurnTools, you get immediate value beyond just banner placement:

• X (Twitter) shoutout - Public announcement to our audience when you sponsor
• Video mention - Featured in one of our videos about churn reduction
• Dofollow backlink - SEO juice from our high-quality content site
• Banner placement - Visible on 28 experiments and all comparison pages

ChurnTools attracts SaaS founders, VP Customer Success, Head of Retention, CS Ops—people who buy tools and make purchasing decisions.

AI Search Optimized

Every experiment page includes HowTo schema markup, structured data, and specific metrics. When users ask ChatGPT or Perplexity tactical questions like "how to reduce onboarding churn B2B SaaS," our pages rank—and your sponsorship appears in the answer.

You're not just buying web traffic. You're buying visibility in AI-generated answers to buying intent queries.

Progressive Pricing Model

We're rewarding early sponsors with exceptional pricing:

Price doubles with each new sponsor. The first three sponsors lock in rates that will seem absurd in 6 months when traffic is 10x.

Why Progressive Pricing?

1. Rewards early believers - You're taking a chance on us when we're small. You should pay early-stage pricing.
2. Creates urgency - Every day you wait, the next sponsor might take the $10 slot.
3. Scales with value - As traffic grows, later sponsors pay rates that reflect actual reach.

Who Should Sponsor?

This works for anyone selling to SaaS companies worried about churn:

• Customer Success platforms (ChurnZero, Vitally, Catalyst, Totango alternatives)
• Payment recovery tools (Stripe Billing, Baremetrics, ProfitWell, Chargebee)
• Analytics & BI (Mixpanel, Amplitude, Heap for retention tracking)
• Onboarding tools (Appcues, Pendo, Userpilot, WalkMe)
• Support & ticketing (Intercom, Zendesk, Front, Help Scout)
• Email & lifecycle marketing (Customer.io, Iterable, Braze)

If your ICP is "SaaS company with churn problems," this is your audience.

What You Get

Placement on High-Intent Pages

Your sponsorship banner appears on:

• 28 experiment pages - tactical guides users find via Google and AI search
• Comparison pages - "Tool A vs Tool B" pages where users are actively evaluating
• Above the fold - visible immediately after page header, before main content

Context-Aware Visibility

Users see your brand exactly when they're thinking about the problem you solve:

• Reading about payment recovery → sees your dunning tool
• Comparing CS platforms → sees your alternative
• Learning about engagement scoring → sees your analytics product

No Competition (Yet)

Right now, you're the only sponsor on the page. As we add more sponsors, we'll rotate placements or add slots—but early sponsors get priority placement and grandfathered pricing.

How to Sponsor

Visit /sponsor to see the full sales page and subscribe via Stripe. It's recurring billing, cancel anytime.

First sponsor gets $10/mo pricing. Once that slot fills, it's $20/mo. Once that fills, $40/mo. And so on.

Strategic Context

We're not building a traditional ad network. We're building a content-driven lead generation engine where sponsors are natural recommendations, not interruptions.

Users come to ChurnTools for tactical advice ("how do I recover failed payments"). They find step-by-step guides that mention specific tools. The sponsorship is the natural next step: "Here's how to do it, and here's a tool that helps."

You're not buying impressions. You're buying context.

Early Sponsor Benefits

The first 3-5 sponsors get advantages that later sponsors won't:

• Locked-in pricing forever - Your $10/mo or $20/mo rate never increases, even as traffic 10x
• Priority placement - Earlier sponsors get first choice of page types and rotation priority
• Influence on format - We'll work with early sponsors to optimize ad creative and messaging
• Traffic growth upside - Lock in today's rate, benefit from tomorrow's traffic

What's Next

We'll track sponsorship performance and share anonymized metrics with sponsors:

• Impressions per page type (experiments vs comparisons)
• Click-through rates by page category
• Traffic growth month-over-month
• Top-performing pages for sponsor visibility

As traffic grows and we validate the model, we'll add features like:

• Custom targeting by experiment category (only sponsor payment-related experiments)
• A/B testing different ad creative
• Sponsor-submitted case studies integrated into experiment pages

Get Started

Sponsor ChurnTools - Starting at $10/mo →

Questions? Email us or DM on Twitter. We're figuring this out in real-time and happy to customize for the right sponsor.