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m/blog/why-your-nps-is-lying2026-08-20T21:23:23+00:00weekly0.8https://churntools.com/blog/mobile-app-churn-rate-by-category2026-08-20T19:37:51+00:00weekly0.8https://churntools.com/blog/mobile-push-notification-retention-playbook2026-08-20T10:01:52+00:00weekly0.8https://churntools.com/blog/how-to-detect-app-uninstalls2026-08-20T07:55:33+00:00weekly0.8https://churntools.com/blog/recharge-vs-bold2026-08-20T14:46:57+00:00weekly0.8https://churntools.com/blog/what-is-customer-lifetime-value2026-08-20T04:51:07+00:00weekly0.8https://churntools.com/blog/how-to-calculate-customer-lifetime-value2026-08-19T16:29:02+00:00weekly0.8https://churntools.com/blog/what-is-cac-payback-period2026-08-20T17:15:42+00:00weekly0.8https://churntools.com/blog/ltv-to-cac-ratio2026-08-20T21:00:15+00:00weekly0.8https://churntools.com/blog/what-is-negative-churn2026-08-20T00:05:50+00:00weekly0.8https://churntools.com/blog/what-is-nps2026-08-18T11:45:51+00:00weekly0.8https://churntools.com/blog/what-is-csat2026-08-20T14:53:49+00:00weekly0.8https://churntools.com/blog/what-is-ces2026-08-19T15:36:11+00:00weekly0.8https://churntools.com/blog/nps-vs-csat-vs-ces2026-08-19T16:54:38+00:00weekly0.8https://churntools.com/blog/how-to-run-customer-feedback-loop2026-08-20T21:23:23+00:00weekly0.8https://churntools.com/blog/silent-churn-hidden-retention-problem2026-08-20T06:07:53+00:00weekly0.8https://churntools.com/blog/champion-problem-customer-politics2026-08-19T20:53:06+00:00weekly0.8https://churntools.com/blog/ftc-click-to-cancel-rule2026-08-19T01:52:29+00:00weekly0.8https://churntools.com/blog/peak-end-rule-customer-experience2026-08-20T05:46:09+00:00weekly0.8https://churntools.com/blog/survivorship-bias-cohort-analysis2026-08-20T21:23:16+00:00weekly0.8https://churntools.com/blog/peltzman-effect-save-flows2026-08-19T20:31:09+00:00weekly0.8https://churntools.com/blog/retention-experiment-attribution-problem2026-08-20T15:10:24+00:00weekly0.8https://churntools.com/blog/sales-vs-cs-compensation-misalignment2026-08-20T02:31:11+00:00weekly0.8https://churntools.com/blog/silent-auth-expiry-pseudo-churn2026-08-19T08:01:19+00:00weekly0.8https://churntools.com/blog/goodharts-law-retention-metrics2026-08-20T21:24:10+00:00weekly0.8https://churntools.com/blog/voluntary-vs-involuntary-churn2026-08-20T18:28:27+00:00weekly0.8https://churntools.com/blog/churn-rate-lying-four-retention-curves2026-08-20T10:04:04+00:00weekly0.8https://churntools.com/blog/stripe-card-updater-involuntary-churn2026-08-18T15:11:01+00:00weekly0.8https://churntools.com/blog/personalized-video-anti-churn-tactic2026-08-20T15:17:32+00:00weekly0.8https://churntools.com/blog/one-word-ab-test-20-percent-conversions2026-08-20T21:22:57+00:00weekly0.8https://churntools.com/blog/churn-save-attribution-what-actually-worked2026-08-20T13:31:36+00:00weekly0.8https://churntools.com/blog/involuntary-churn-gets-silence2026-08-19T01:48:07+00:00weekly0.8https://churntools.com/blog/how-to-fix-voluntary-churn2026-08-20T15:26:09+00:00weekly0.8https://churntools.com/blog/keep-traffic-after-product-hunt-launch2026-08-20T06:13:37+00:00weekly0.8https://churntools.com/blog/should-you-offer-money-back-guarantee2026-08-20T20:56:57+00:00weekly0.8https://churntools.com/blog/churn-is-an-offer-problem-not-a-price-problem2026-08-20T15:19:15+00:00weekly0.8https://churntools.com/blog/when-to-fire-customer-success-platform2026-08-20T15:30:49+00:00weekly0.8https://churntools.com/blog/retention-loops2026-08-20T06:13:11+00:00weekly0.8https://churntools.com/blog/b2c-churn-front-door-problem2026-08-20T16:40:36+00:00weekly0.8https://churntools.com/blog/one-screen-before-cancel-button2026-08-20T20:59:06+00:00weekly0.8https://churntools.com/blog/how-long-should-free-trial-be2026-08-20T21:22:59+00:00weekly0.8https://churntools.com/blog/support-tickets-dont-predict-churn2026-08-20T21:23:05+00:00weekly0.8https://churntools.com/videos2026-08-20T21:44:46+00:00weekly0.8https://churntools.com/videos/the-simple-churn-mistake-that-costs-founders-3-months2026-08-20T21:22:40+00:00weekly0.7https://i.ytimg.com/vi/h1_IvNMe_Gc/hqdefault.jpgThe simple churn mistake that costs founders 3 monthsTwo companies can post the exact same churn rate and have completely different problems. Involuntary churn is a failed payment. Voluntary churn is a value problem. Fix the wrong one and you lose a quarter. Here is how to diagnose which leak is actually yours.https://www.youtube.com/embed/h1_IvNMe_Gc2026-07-13T10:40:56+00:00yeshttps://churntools.com/videos/involuntary-churn-gets-silence2026-08-20T21:22:47+00:00weekly0.7https://i.ytimg.com/vi/72pLKXJtnXo/hqdefault.jpgInvoluntary churn gets silenceEvery subscription writes off a number every month and pretends not to see it. Voluntary churn gets a team and a quarterly review. Failed payments and expired cards get silence, and that silence is the most recoverable revenue in SaaS.https://www.youtube.com/embed/72pLKXJtnXo2026-07-14T03:12:56+00:00yeshttps://churntools.com/videos/your-churn-rate-is-lying-to-you2026-08-20T21:22:30+00:00weekly0.7https://i.ytimg.com/vi/6V39C4Q4niI/hqdefault.jpgYour churn rate is lying to youTwo companies can report the exact same churn rate and have opposite futures. The number hides the thing that actually predicts survival: the shape of the retention curve. Here is how to read it, in two short videos.https://www.youtube.com/embed/6V39C4Q4niI2026-07-15T03:12:56+00:00yeshttps://churntools.com/videos/the-4-retention-curves2026-08-20T21:22:41+00:00weekly0.7https://i.ytimg.com/vi/DEauR8ijJks/hqdefault.jpgThe 4 retention curvesTwo companies can report the exact same churn rate and have opposite futures. The number hides the thing that actually predicts survival: the shape of the retention curve. Here is how to read it, in two short videos.https://www.youtube.com/embed/DEauR8ijJks2026-07-15T03:12:56+00:00yeshttps://churntools.com/videos/automatic-card-updates-fixing-churn-or-hiding-it2026-08-20T21:22:49+00:00weekly0.7https://i.ytimg.com/vi/6QKqv5AhI_4/hqdefault.jpgAutomatic card updates: fixing churn or hiding it?People hated the idea of automatically updating expired cards. They were right. A lapsing card is often a quiet cancellation, and when you silently pull the new number and keep charging, you override a decision the customer thought they had made. Here is the one-line test I use before I recover any...https://www.youtube.com/embed/6QKqv5AhI_42026-07-16T03:12:56+00:00yeshttps://churntools.com/videos/send-your-customers-a-video-of-your-face2026-08-20T21:22:28+00:00weekly0.7https://i.ytimg.com/vi/LHjBqcpGOfQ/hqdefault.jpgSend your customers a video of your facePeople do not stay for logos. They stay for relationships. A short personalized video turns your product from a faceless tool into a person they would feel bad leaving. Here is why it works.https://www.youtube.com/embed/LHjBqcpGOfQ2026-07-17T03:12:56+00:00yeshttps://churntools.com/videos/one-word-ab-test-that-lifted-conversions-202026-08-20T21:22:35+00:00weekly0.7https://i.ytimg.com/vi/Mmixm8zJHBU/hqdefault.jpgOne word A/B test that lifted conversions 20%From "could you try it" to "would you try it." One word. Conversions up 20%. You cannot brainstorm that result and you cannot one-shot it from an LLM. You can only find it by testing.https://www.youtube.com/embed/Mmixm8zJHBU2026-07-18T03:12:56+00:00yeshttps://churntools.com/videos/showing-what-actually-worked2026-08-20T21:22:48+00:00weekly0.7https://i.ytimg.com/vi/nzYnXEYllOU/hqdefault.jpgShowing what actually workedEvery churn tool claims it works. Almost none tell you what actually worked, for which product, which ICP, which situation. Because what saves one customer does not save another. So I built that in.https://www.youtube.com/embed/nzYnXEYllOU2026-07-19T03:12:56+00:00yeshttps://churntools.com/videos/fighting-voluntary-churn-in-all-the-wrong-ways-and-what-you-can-do-abo2026-08-20T21:22:46+00:00weekly0.7https://i.ytimg.com/vi/TynP8SPx8k0/hqdefault.jpgFighting voluntary churn in all the wrong ways (and what you can do about it instead)The cancel button isn't where you lost them. You lost them weeks earlier. Voluntary churn is three separate problems that happen at three different times, and not one of them gets fixed by a save flow at the door.https://www.youtube.com/embed/TynP8SPx8k02026-07-20T02:00:00+00:00yeshttps://churntools.com/videos/churn-is-an-offer-problem-not-a-price-problem2026-08-20T21:22:38+00:00weekly0.7https://i.ytimg.com/vi/6Q_0eCgjF84/hqdefault.jpgChurn is an offer problem, not a price problemLowering your price won't fix churn. Churn is an offer problem: raise value for the customers who actually fit and you can raise your price and cut churn at the same time.https://www.youtube.com/embed/6Q_0eCgjF842026-07-24T09:00:00+00:00yeshttps://churntools.com/videos/b2c-churn-isnt-a-product-problem-its-a-front-door-problem2026-08-20T21:22:55+00:00weekly0.7https://i.ytimg.com/vi/p3NomiWAIic/hqdefault.jpgB2C churn isn't a product problem, it's a front door problemWhen B2C churn is high, everyone reaches for the roadmap. But most B2C churn is decided at the front door: who you let in and what you promised them. Here is how to tell a front door leak from a real product leak, and why shipping features won't help if the wrong people keep walking in.https://www.youtube.com/embed/p3NomiWAIic2026-08-02T00:00:00+00:00yeshttps://churntools.com/videos/put-one-screen-in-front-of-your-cancel-button2026-08-20T21:22:33+00:00weekly0.7https://i.ytimg.com/vi/zjKpzZX_LPc/hqdefault.jpgPut one screen in front of your cancel buttonMost SaaS teams treat the cancel click as the end. It is actually the one moment you have a leaving customer's full attention, and a plain "Are you sure?" popup throws it away. Here is the screen that goes in front of the button, and how to match every cancellation reason to an offer that actually l...https://www.youtube.com/embed/zjKpzZX_LPc2026-08-04T09:00:00+00:00yeshttps://churntools.com/videos/how-long-should-your-free-trial-be-trial-length-is-a-red-herring2026-08-20T21:22:36+00:00weekly0.7https://i.ytimg.com/vi/h5T4xEeUiBs/hqdefault.jpgHow long should your free trial be? Trial length is a red herringEveryone argues about 7 versus 14 versus 30 days. It's the wrong argument. Trial length is downstream of one number: how long it takes someone to hit the moment your product clicks. Get that number, add a buffer for the decision, and your trial length falls out of it.https://www.youtube.com/embed/h5T4xEeUiBs2026-08-06T09:00:00+00:00yeshttps://churntools.com/videos/your-support-queue-is-lying-to-you-about-churn2026-08-20T21:22:50+00:00weekly0.7https://i.ytimg.com/vi/C0ZYzesYVYw/hqdefault.jpgYour Support Queue Is Lying To You About ChurnA quiet week in the support queue feels like a healthy customer base. It usually isn't. A queue sorts the people who raised a hand, so it can only ever show you the customers still bothering to complain. The account that argued with you every week and has said nothing in 90 days never shows up. That...https://www.youtube.com/embed/C0ZYzesYVYw2026-08-13T08:00:00+00:00yeshttps://churntools.com/videos/churnhalt-walkthrough2026-08-20T21:22:26+00:00weekly0.7https://i.ytimg.com/vi/HxeIL79W77U/hqdefault.jpgChurnHalt walkthroughYou're finding out about churn after it happens. ChurnHalt analyses your Stripe history, finds the patterns behind cancelled subscriptions, and flags who you should focus on.https://www.youtube.com/embed/HxeIL79W77U2026-03-27T14:47:09+00:00yeshttps://churntools.com/tools/intercom2026-08-20T18:58:25+00:00weekly0.8https://churntools.com/tools/churnzero2026-08-20T21:25:52+00:00weekly0.8https://churntools.com/tools/gainsight2026-08-20T21:11:04+00:00weekly0.8https://churntools.com/tools/mixpanel2026-08-20T21:27:38+00:00weekly0.8https://churntools.com/tools/pendo2026-08-20T21:31:37+00:00weekly0.8https://churntools.com/tools/zendesk2026-08-20T18:26:38+00:00weekly0.8https://churntools.com/tools/typeform2026-08-20T21:12:49+00:00weekly0.8https://churntools.com/tools/hotjar2026-08-20T18:58:25+00:00weekly0.8https://churntools.com/tools/userpilot2026-08-20T18:45:09+00:00weekly0.8https://churntools.com/tools/rewardful2026-08-20T21:27:38+00:00weekly0.8https://churntools.com/tools/customergauge2026-08-20T21:26:20+00:00weekly0.8https://churntools.com/tools/totango2026-08-20T21:26:20+00:00weekly0.8https://churntools.com/tools/uniqueside2026-08-20T17:28:53+00:00weekly0.8https://churntools.com/tools/retention-email-snapshot-tool2026-08-20T19:03:32+00:00weekly0.8https://churntools.com/tools/firstdistro2026-08-20T19:03:32+00:00weekly0.8https://churntools.com/tools/solo-launches2026-08-20T18:56:14+00:00weekly0.8https://churntools.com/tools/cuoral2026-08-20T17:28:53+00:00weekly0.8https://churntools.com/tools/revenudge2026-08-20T21:25:52+00:00weekly0.8https://churntools.com/tools/uncancel2026-08-20T20:33:26+00:00weekly0.8https://churntools.com/tools/churnhalt2026-08-20T21:31:37+00:00weekly0.8https://churntools.com/tools/chaser2026-08-20T20:35:08+00:00weekly0.8https://churntools.com/categories/customer-success2026-01-24T17:11:44+00:00weekly0.7https://churntools.com/categories/analytics-insights2026-01-24T17:11:44+00:00weekly0.7https://churntools.com/categories/communication2026-01-24T17:11:44+00:00weekly0.7https://churntools.com/categories/feedback-surveys2026-01-24T17:11:44+00:00weekly0.7https://churntools.com/categories/onboarding2026-01-24T17:11:44+00:00weekly0.7https://churntools.com/categories/retention-loyalty2026-01-24T17:11:44+00:00weekly0.7https://churntools.com/experiments/recover-failed-payments-smart-dunning2026-08-20T21:36:20+00:00weekly0.75https://churntools.com/experiments/onboarding-activation-milestones-b2b2026-08-20T17:33:30+00:00weekly0.75https://churntools.com/experiments/win-back-campaign-ecommerce2026-08-20T13:52:53+00:00weekly0.75https://churntools.com/experiments/feature-adoption-sticky-features2026-08-20T08:19:13+00:00weekly0.75https://churntools.com/experiments/health-score-monitoring-enterprise2026-08-20T12:59:21+00:00weekly0.75https://churntools.com/experiments/prevent-annual-monthly-plan-downgrades2026-08-20T17:21:41+00:00weekly0.75https://churntools.com/experiments/recover-customers-after-downtime2026-08-18T05:28:38+00:00weekly0.75https://churntools.com/experiments/mitigate-churn-feature-deprecation2026-08-19T16:38:14+00:00weekly0.75https://churntools.com/experiments/reduce-marketplace-seller-churn2026-08-20T20:52:07+00:00weekly0.75https://churntools.com/experiments/optimize-mobile-app-cancellation-flow2026-08-20T20:28:57+00:00weekly0.75https://churntools.com/experiments/prevent-multi-seat-license-downsizing2026-08-19T18:35:59+00:00weekly0.75https://churntools.com/experiments/stabilize-usage-based-pricing-churn2026-08-18T19:20:33+00:00weekly0.75https://churntools.com/experiments/competitive-displacement-prevention2026-08-20T19:55:03+00:00weekly0.75https://churntools.com/experiments/product-led-expansion-reduce-churn2026-08-20T21:05:07+00:00weekly0.75https://churntools.com/experiments/proactive-credit-card-expiration-outreach2026-08-20T18:49:16+00:00weekly0.75https://churntools.com/experiments/mitigate-churn-from-price-increases2026-08-18T16:35:46+00:00weekly0.75https://churntools.com/experiments/prevent-churn-during-leadership-transitions2026-08-19T19:16:01+00:00weekly0.75https://churntools.com/experiments/reduce-churn-from-ma-integration-issues2026-08-17T09:52:58+00:00weekly0.75https://churntools.com/experiments/mitigate-churn-from-compliance-requirement-changes2026-08-20T08:49:53+00:00weekly0.75https://churntools.com/experiments/prevent-churn-from-breaking-api-changes2026-08-19T12:14:50+00:00weekly0.75https://churntools.com/experiments/recover-customers-lost-to-in-house-solutions2026-08-20T03:38:42+00:00weekly0.75https://churntools.com/experiments/prevent-churn-from-seasonal-usage-drops2026-08-19T23:02:46+00:00weekly0.75https://churntools.com/experiments/mitigate-churn-from-budget-cuts-layoffs2026-08-17T22:40:10+00:00weekly0.75https://churntools.com/experiments/reduce-churn-from-product-complexity-overwhelm2026-08-20T15:43:37+00:00weekly0.75https://churntools.com/experiments/prevent-churn-from-poor-mobile-experience2026-08-18T22:48:49+00:00weekly0.75https://churntools.com/experiments/reduce-free-to-paid-conversion-abandonment2026-08-20T19:52:38+00:00weekly0.75https://churntools.com/experiments/prevent-churn-from-implementation-quality-issues2026-08-19T12:08:54+00:00weekly0.75https://churntools.com/experiments/detect-competitive-evaluation-before-churn2026-08-20T00:24:41+00:00weekly0.75https://churntools.com/experiments/ship-retention-experiments-in-15-days2026-08-20T20:24:37+00:00weekly0.75https://churntools.com/experiments/retention-email-snapshot2026-08-20T17:06:57+00:00weekly0.75https://churntools.com/experiments/churn-dashboard-design2026-08-20T19:57:29+00:00weekly0.75https://churntools.com/experiments/cancellation-save-flow-mvp2026-08-20T17:22:41+00:00weekly0.75https://churntools.com/experiments/gamification-loops-for-retention2026-08-19T15:44:48+00:00weekly0.75https://churntools.com/experiments/integration-depth-switching-cost-moat2026-08-19T16:38:24+00:00weekly0.75https://churntools.com/experiments/post-viral-spike-retention2026-08-20T20:43:48+00:00weekly0.75https://churntools.com/experiments/behavioral-retention-emails2026-08-17T03:07:06+00:00weekly0.75https://churntools.com/experiments/win-back-email-sequence-churned-customers2026-08-20T20:56:55+00:00weekly0.75https://churntools.com/experiments/onboarding-drip-email-activation2026-08-20T01:57:37+00:00weekly0.75https://churntools.com/experiments/trial-expiry-email-conversion2026-08-20T11:10:59+00:00weekly0.75https://churntools.com/experiments/nps-csat-driven-churn-prevention2026-08-20T08:57:06+00:00weekly0.75https://churntools.com/experiments/cohort-based-churn-analysis2026-08-20T19:34:41+00:00weekly0.75https://churntools.com/experiments/self-serve-knowledge-base-reduce-churn2026-08-19T08:01:55+00:00weekly0.75https://churntools.com/experiments/personalized-experience-retention2026-08-20T08:58:37+00:00weekly0.75https://churntools.com/experiments/customer-community-retention-moat2026-08-20T15:07:57+00:00weekly0.75https://churntools.com/experiments/referral-program-retention-lever2026-08-20T20:25:54+00:00weekly0.75https://churntools.com/experiments/contract-commitment-retention-strategies2026-08-20T02:26:12+00:00weekly0.75https://churntools.com/experiments/reengagement-push-notifications-retention2026-08-20T15:48:11+00:00weekly0.75https://churntools.com/experiments/predict-churn-usage-data2026-08-19T04:44:21+00:00weekly0.75https://churntools.com/experiments/customer-success-qbr-playbook2026-08-20T20:55:04+00:00weekly0.75https://churntools.com/experiments/predict-churn-from-stripe-subscription-data2026-08-19T20:40:57+00:00weekly0.75https://churntools.com/experiments/reduce-app-uninstall-rate2026-08-20T06:01:27+00:00weekly0.75https://churntools.com/compare/churnzero-vs-intercom2026-08-20T21:25:52+00:00monthly0.6https://churntools.com/compare/gainsight-vs-intercom2026-08-20T21:11:04+00:00monthly0.6https://churntools.com/compare/intercom-vs-mixpanel2026-08-20T21:27:38+00:00monthly0.6https://churntools.com/compare/intercom-vs-pendo2026-08-20T21:31:37+00:00monthly0.6https://churntools.com/compare/intercom-vs-zendesk2026-08-20T18:58:25+00:00monthly0.6https://churntools.com/compare/intercom-vs-typeform2026-08-20T21:12:49+00:00monthly0.6https://churntools.com/compare/hotjar-vs-intercom2026-08-20T18:58:25+00:00monthly0.6https://churntools.com/compare/intercom-vs-userpilot2026-08-20T18:58:25+00:00monthly0.6https://churntools.com/compare/intercom-vs-rewardful2026-08-20T21:27:38+00:00monthly0.6https://churntools.com/compare/customergauge-vs-intercom2026-08-20T21:26:20+00:00monthly0.6https://churntools.com/compare/intercom-vs-totango2026-08-20T21:26:20+00:00monthly0.6https://churntools.com/compare/intercom-vs-uniqueside2026-08-20T18:58:25+00:00monthly0.6https://churntools.com/compare/intercom-vs-retention-email-snapshot-tool2026-08-20T19:03:32+00:00monthly0.6https://churntools.com/compare/firstdistro-vs-intercom2026-08-20T19:03:32+00:00monthly0.6https://churntools.com/compare/intercom-vs-solo-launches2026-08-20T18:58:25+00:00monthly0.6https://churntools.com/compare/cuoral-vs-intercom2026-08-20T18:58:25+00:00monthly0.6https://churntools.com/compare/intercom-vs-revenudge2026-08-20T21:25:52+00:00monthly0.6https://churntools.com/compare/intercom-vs-uncancel2026-08-20T20:33:26+00:00monthly0.6https://churntools.com/compare/churnhalt-vs-intercom2026-08-20T21:31:37+00:00monthly0.6https://churntools.com/compare/chaser-vs-intercom2026-08-20T20:35:08+00:00monthly0.6https://churntools.com/compare/churnzero-vs-gainsight2026-08-20T21:25:52+00:00monthly0.6https://churntools.com/compare/churnzero-vs-mixpanel2026-08-20T21:27:38+00:00monthly0.6https://churntools.com/compare/churnzero-vs-pendo2026-08-20T21:31:37+00:00monthly0.6https://churntools.com/compare/churnzero-vs-zendesk2026-08-20T21:25:52+00:00monthly0.6https://churntools.com/compare/churnzero-vs-typeform2026-08-20T21:25:52+00:00monthly0.6https://churntools.com/compare/churnzero-vs-hotjar2026-08-20T21:25:52+00:00monthly0.6https://churntools.com/compare/churnzero-vs-userpilot2026-08-20T21:25:52+00:00monthly0.6https://churntools.com/compare/churnzero-vs-rewardful2026-08-20T21:27:38+00:00monthly0.6https://churntools.com/compare/churnzero-vs-customergauge2026-08-20T21:26:20+00:00monthly0.6https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